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Deciding when to ship a new product is a balancing act. Ship too early and you’ll get off to a rocky start you might never recover from. (E.g. the Newton and the whole “Eat up Martha“/”Egg Freckles“手写识别崩溃。）等待太长，而且世界将通过您。
The original iPhone was a sensation, but it had several profound flaws: it was exclusive to one carrier in one country; its cellular networking was painfully slow; you needed to tether it to a Mac or PC to sync just about anything other than email; the new UI paradigm, brilliant though it was, was missing rudimentary features like copy and paste; etc. The original iPad was a bit more fully formed at its debut — owing largely to the fact that it was quite obviously an offshoot of the iPhone.
The right time to ship a new product is when its utility and appeal outweigh its obvious flaws. The iPhone hit that mark. But then what do you do? You prioritize those obvious flaws, and start knocking them down, one by one.
A new product really hits its stride when those obvious, glaring faults are mostly solved. For the iPhone that was probably the iPhone 4S. For the iPod, I’d say the finally-hit-its-stride marker was theiPod Nanoin 2005, four years after the original iPod.
Apple Watch, in hindsight, perhaps shipped alittle太快了。原创型号 - “0系列” - 慢，第三方应用程序严重推广，但深刻不可用，苹果并不完全确定整件事件。也许最糟糕的是，它挣扎着在充电的一天。但即使在后面之明，它也是一个近的电话。来自华尔街，媒体，媒体的强烈压力很大，可能自己证明他们可以在职位后的时代推出一个伟大的新产品。
And then they did what Apple does: iterate, iterate, iterate. They started knocking down Apple Watch’s glaring flaws one by one. Battery life improved significantly. They identified what Apple Watch is meant for: health and fitness tracking, and notifications. They added optional cellular networking, so your watch could remain utterly useful while out of the range of your iPhone.
The iPhone was a hit product before the iPhone 4S. The iPod was a hit before the Nano. And without question, the Apple Watch is already a massive hit — a mere four years in and it’s alreadymore successful than the iPodeverwas。当我谈论一个击中它的产品时，我并不意味着当它变得流行时 - 我的意思是，当大缺失的碎片大多填补了这一点。
For me at least, Series 5 marks the Apple Watch hitting its stride.
I spent an inordinate number of words inmy original Apple Watch reviewcomplaining about the fact that the display was not always on. As a lifelong watch wearer, I just could not get used to it. Four years later, I’m still not used to it. Part of that is that I’ve never been, and likely never will be, a monogamous Apple Watch wearer. My collection of traditional watches is small, but the ones I own, I adore, and when I do wear one, it serves as a constant reminder that when I’m wearing my Apple Watch, I can’t always glance at it for the most basic purpose a watch serves: telling the goddamn time.
甚至我要专门穿我的Apple手表，日常生活中有太多情景，我瞥了一眼，在我的手腕上看，检查时间但不能抬起手腕唤醒Apple手表展示。一个共同的一个：走在每只手中的一杯咖啡 - 一个为我，一个为我的妻子。
5系列的总是展示在一天之后解决了我对Apple Watch的最大抱怨。这并不完美，但它不够好。迄今为止，Apple Watch没有其他功能或改进让我这么开心。手表面孔并没有真正留下来on——相反,当先前的苹果Watch generations the display would turn completely off, the watch face goes into a low-power mode. The display dims (but remains bright enough to be legible in most conditions), second hands go away, and you pretty much just see the hour and minutes. Raise your wrist and it fades in to full brightness. Notifications do not appear on screen while the watch is in its low-power state.
The obvious reason why Series 0 through 4 didn’t offer an always-on display is battery life. I’ve been wearing a black stainless steel Series 5 since last Wednesday, on loan from Apple, and battery life has been more than fine. I even turn the brightness on my watch display to the maximum setting. If you charge it overnight you’ll have nothing to worry about. If, like me, you wear it to sleep, it takes a little over an hour to charge in the morning or at some other point during the day. There’s a setting to turn the always-on display off, which presumably will extend battery life, but I’ll never know because I wouldn’t want to spend a single day wearing this watch with the always-on display turned off.
To me, the always-on display is the Apple Watch’s retina display moment — once you see it, you can’t go back.
Series 5 brings other new features, but they’re mostly minor. There’s a compass now, and while it’s fun to play with, I don’t recall ever needing a compass in my entire life. It’s a huge boon to walking directions, though. (Apple did show me a clever feature of the compass, though. Traditional compasses spin randomly when you bring a magnet near them. Series 5’s compass won’t do this, because it uses the gyroscope to see if you’re actually moving. The compass won’t be fooled by a magnet because it can tell the watch itself isn’t spinning around. Smart.)
I’d have placed an order for a Series 5 watch even if Apple had put up a slide that said “Just one new feature: Always-on display.”