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Dithering

May 2020 album art for Dithering.

Ditheringis a new podcast from yours truly andBen Thompson. Three episodes per week, 15 minutes per episode. Not a minute less, not a minute more.

It’s a subscription: $5/month or $50/year.

Ben and I have been noodling on this idea for a while. (Working title for my autobiography:这比我想象的要长得更多.) Ben, in particular, has long been convinced — correctly, I obviously believe — that paid subscriptions are a natural fit for podcasts, but yet have been almost entirely untried.

So, we’re trying it.

If you enjoy万博提款要多久whenBenismyguest, you should love Dithering. You know me, you know Ben, and you know the stuff we enjoy writing and talking about. But at the same time it’s a非常different show. Episodes of The Talk Show are — depending on your personal taste and available time — either famously or infamously long, and appear on a somewhat irregular schedule. Episodes of Dithering are very regular, both in schedule (every Monday, Wednesday, Friday) and in length (15m:00s).

Reader / listener / member-supported subscriptions to support independent media producers are not a new idea — not even for me. When I first tried earning some scratch here at Daring Fireball, all the way back in 2004 — George W. Bush was running for reelection and my now-16-year-old son was five months old — I launched a membership program here at Daring Fireball. Members got access to full-content RSS feeds, and access to mythen-new Linked List posts24 hours before they appeared on the website for everyone else. To render a long story very short,1member-only RSS feeds与谷歌阅读器没有良好玩, and Google Reader was extraordinarily popular. Even people who used standalone RSS readers like NetNewsWire经常使用谷歌阅读器作为同步的后端. Rather than fight the tide, I went with the tide, and made the full content feed free for everyone and decided totry monetizing it through weekly sponsorships instead of subscriptions.

The rest is history — 13 years and counting ofDF weekly sponsorship history. (Spots arecurrently openat the end of May and all of June.)

I hit the 2 million written words markby the time Daring Fireball turned 15 in 2017, and have written some number of additional words since then. I’ve published 283 episodes of The Talk Show, totaling well north of 500 cumulative hours (on top of 120 episodes of the show’s twopreviousincarnations). Not one word, not one minute behind a subscriber paywall.

But I love and believe in the idea of reader / listener / member-supported subscriptions, and I’ve been looking for something I could offer that feels right. That’s Dithering.


Some notes:

  • Dithering is subscription-only but it is entirely built on plain-old wide-open RSS, and is designed to work with any and all podcast players. There is no Dithering app and never will be.Sign up at the Dithering websiteand you’ll get a link you can use to subscribe in whatever podcast app you already use.

  • From a medium-is-the-message perspective, I think we’re doing something neat with Dithering. Episodes exist only in the feed, and thus, from a listener’s perspective, only in their podcast player.

  • 后端是建立在本的会员system forStratechery. If you only care about Dithering, you won’t notice that, other than bouncing over to Stratechery during the sign-up process. But if you are already a Stratechery member (or want to be — trust me, it’s worth it) you canupgradeto add Dithering at a discount, and if you’re already subscribed to the Stratechery Daily Update podcast, Dithering episodes will appear in the same feed. You don’t need to add a new subscription.

  • We’ve been recording episodes since mid-March on the same Mon / Wed / Fri schedule we intend to keep going forward. Our original plan was to use those “beta” episodes just to get our sea legs under us — I, for one, needed some practice to get in the groove of 15-minute episodes. But they turned out good enough to keep, so we’re launching with 20 episodes in the feed. (My sincere thanks to our small group of beta testers, who were listening and providing feedback as we went.)

  • There is, of course, a Twitter.

  • The Dithering branding brings warmth to my cold heart, and is the work of my and Ben’s good friendBrad Ellis. Hell yeah, Futura. Every designer agrees I’m easy to please and don’t let Brad tell you otherwise.

  • 万博提款要多久谈话表演不会去任何地方。事实上,明天有一个新的剧集,有一个我想要在节目上的首次访乐师。抖动没有取代谈话节目,它是谈话节目的补充。万博提款要多久

If that sounds good to you, I hope yousubscribe — and when you do, I hope you enjoy listening to Dithering as much as I’m enjoying making it.


  1. You can hear the long version inmy 2014 talk at XOXO.↩︎