为Google写作

Perhaps it came across as a throwaway joke, but at the end of my previous article — “What to Do When Your Energy Saver Prefs Panel Won’t Load“ - 我写:

是的,是的 - 我会向Apple提交一份适当的报告But first things first — blog it so it gets into Google, the world’s best troubleshooting database.

但它只是有趣,因为它是真的I published that article on May 6As of today, May 11, that article is the number one result from Google for “节能器不会加载”The 万博manbetx贴吧 home page is the first result for a雅虎搜索的类似查询

Most of what I write here at 万博manbetx贴吧 is intended for your enjoyment/edification, where the “you” in “your” implies the regular readers of this siteNeither of the last two articles were meant for you, however它们是为谷歌而写的Or, more specifically, for people using search engines to find an answer to the same problems I had in the aforementioned articlesIf you happened to enjoy them anyway, well, that’s just gravy.

I’ve already started getting email from people thanking me for the Energy Saver thing, people who have never read 万博manbetx贴吧 before, and probably won’t become regular readers now(Such emails generally include the phrase “stumbled upon your site”.) One poor guy had just finished a complete re-installation of Mac OS X, but still couldn’t get Energy Saver to load, because he’d already reconfigured his custom date formatHe was about to re-install again when he found my solution这就是我写它的原因。

When I talk about writing for Google, I’m not talking about how to achieve a high Page Rank score for your site on the wholeWhat I’m talking about is writing one article in such a way that makes it the most likely that people who are searching for the information contained therein will be able to find it以下是我的建议:

  • 标题不要太可爱Google seems to place an awful lot of emphasis on what you put in the<TITLE>tag in your HTML headersIdeally, the title should contain the words you think people will use in their queries.

  • Stick to the facts in the first few paragraphs in the article. I’m somewhat sure that Google doesn’t index entire documents, just the first X words or paragraphsAnd even if they do index entire documents, it seems to me they place more importance on the first first paragraphsThe specifics of Google’s indexer aren’t worth worrying about; the point is, get to the point quickly.

    If there are any likely search terms that you couldn’t squeeze into the title, try to use them in the opening few paragraphs.

我甚至不能说这些提示是否真的有帮助It’s possible that Google’s indexer is so smart that it would still provide the same search results, even if I had titled the article “The .GlobalPreferences.plist File Can Bite Me”.