最后一分钟推

今天是万博manbetx贴吧会员/ T恤开车的最后一天。

With regard to the shirts, I’m cutting off orders after the deadline so as to get an accurate count of the quantities I need to order in each sizeIf on the fence about buying a shirt, today really is the day.

[更新:由于受欢迎的需求(你们中的一些人)know how to procrastinate), I’m extending the deadline through MondayAs pointed out by my wife, it made no sense to end the drive at the beginning of a holiday weekend, since I can’t place the order for the shirts until the print shop opens on TuesdaySo, Monday 11:59 PM, EDT — that’s the deadlineTuesday morning, orders get placed and prize winners will be notified.]

Memberships, on the other hand, will continue to be accepted on an ongoing basisBut the price for a full-privilege membership will be going up, from $20.48 to $25Act today and you can save a few bucks.

截至今天,会员以两种方式获得奖励(Three if you count the warm fuzzy feeling one gets by supporting independent journalism.) Those being the members-only RSS feeds; one with full-content articles, the other with up-to-the-minute blurbs from the new Linked List.

Of course, as popular and useful as RSS is, many people still aren’t using itI’ve received a sizable amount of email from readers along the lines of,我不使用RSS,所以我看不到它的内容。很公平。

My hope is that with additional revenue, I’ll have time to add all sorts of fun members-only features to the siteBut there’s a bit of a Catch-22 situation here: I can’t promise to add features without the revenue, but you — the reader sitting on the fence with regard to coughing up the money to join — are unlikely to be motivated by these as-yet-unimplemented features until they’re actually available.

E.g., I’ve received several emails suggesting I add a members-only comments/discussion-forum type thingAnd, indeed, that would be the ultimate in members-only luxuryI have a lot of ideas along this line, to establish 万博manbetx贴吧 as both a publicationas a communityBut it would take time up front to implement, and time on an ongoing basis to moderate/supervise/shephardI’d love to see this happen, but on the policy of under-promising and over-delivering, this is not a promise that it’ll happenIt’d take a large last-day jump in membership to let me commit to this now.

就我而言能够提供除RSS提要 -over $1,600 in prizeswill be awarded to members who join by the end of today. That’s pretty cool.

为什么不做广告?

The good news is that the response to this membership drive has been very encouragingI’ve generated significantly more revenue in just a few weeks than I had all year via AdSenseBut — and this is not surprising — it’s fallen well short of a reasonable full-time income.

The truth is that nearly all professional journalism is supported by advertising revenueThis is true both of small independent publishers and large corporate media conglomeratesIf you want to make a living as a writer, there are only two established models: selling books and selling ads.

And there are far more writers making a living via advertising-supported media than there are authors making a living selling booksEspecially in the tech publishing industry — most computer books are written on the side, not as a full-time gig.

The reason I’m trying something different here — asking for direct support from you, my readers — is that I don’t think that what I’m doing here at 万博manbetx贴吧 would work with an advertising revenue modelIf I’m going to write for a living — if I’m going to try to support my family with this — it’s inevitable that I’m going to end up catering what I write to please those who are footing the bill.

对广告商最有吸引力的是数量More readers, more hits更多的流量更多页面浏览量。

对本网站的常客而言,最吸引你的是质量注重细节欣赏细微差别深度。

An advertising revenue model leads to trying to appeal a little bit to very many people.

What I’m trying to do is appeal very much to fewer people — in particular, people who aren’t satisfied with typical tech media journalismPeople who appreciate that some ideas are subtle, and take more than a few paragraphs to express.

A flattering number of people have written to say that they joined because they felt my coverage of last month’ssecurity vulnerabilities一个人值得入场的价格A few people wrote yesterday to say the same thing regarding Wednesday’s debunking of the仪表板与转Konfabulator争议。

One of the reasons I waited so long to launch this membership drive is that I felt like I needed to pour full-time effort into this site for a couple of months beforehand这个想法我可以说,Look at the difference in the last few months; that’s what your contribution can support.But that was an unrealistic plan — it was simply never going to be the case that I could pour full-time effort into this site for a few months without having the funding in place beforehand.

上个月的安全保障范围尽可能接近我的预算In fact, if you skim through the档案for 2004, you’ll notice a decided burst in output in the last few monthsFebruary, March, and April were pretty thin; May and June were pretty activeThat’s a result of my trying as best I could, alongside paying work, to show you the potential for this site.

It’s also the case that an ad-based revenue model is in some ways much less appropriate for an independent self-publisher than for a larger media companyMost publications maintain at least some semblence of a wall between the advertising and editorial departments; such a wall obviously isn’t plausible for a one-man show.

All that said, I have not ruled out advertising or sponsorships as an additional means of funding this siteBut I’d like to push the idea of direct reader support as far as I can first.

I can’t express how appreciative I am for the support I’ve already receivedIf you’re still on the fence — if you’re reading this thinking,也许我应该…— the last best thing I can offer is that I’ll be trying my best to make it worthwhile.

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