赞助此

Effective Tuesday evening, I abandoned Google’s AdSense program, in favor of selling my own sponsorshipsIf you’ll take a look at the bottom of my sidebar, you’ll see an ad from 万博manbetx贴吧’s first sponsor:Coudal Partners的珠宝盒

It’s not so much that AdSense is bad, per se, but simply that it isn’t very good for a site like 万博manbetx贴吧The “targeted” ads selected for this site by Google’s algorithms were, much more often than not, poorly targetedIt’s my guess that the vast majority of the Google ads served at 万博manbetx贴吧 were of very little interest to you, my regular readers.

In terms of revenue, it wasn’t terrible (which is I why I stuck with it for a little over a year), but it wasn’t great, eitherI feel confident that — considering the size, quality, and loyalty of 万博manbetx贴吧’s readership — I should have been making more.

于是,万博manbetx贴吧赞助这是交易:

  • 每页只需一个广告。

  • 只有五个赞助空位Thus, each active sponsor is guaranteed at least 20 percent of 万博manbetx贴吧’s page-views for the duration of the sponsorshipIf there are fewer than 5 sponsors, you may get more, but I reserve the right to use empty slots for other purposes(As of this writing, Jewelboxing is getting 100 percent of the page-views.)

  • Sponsorship ads are placed prominently on every page, “above the fold”(Unlike the underneath-the-first article placement where I stashed the Google ads.)

  • I will only accept sponsorships for products or services that I believe will be of interest to 万博manbetx贴吧 readers, and which are worth their attention.

  • Ads should be around 80 characters long; 100 is the upper limit.

  • Starting price: $200 per week; $500 for four weeks.

  • 如果您有兴趣,请联系我sponsors@www.gazogooz.com

Ad-driven web sites seldom publish their rates, apparently driven by paranoia that doing so will put them at a competitive disadvantageThis has always struck me as foolish; hiding information, especially the price, never makes people happyIf demand is low, I’ll lower the prices, if it’s high, I’ll raise them欢迎来到微观经济学。

为何选择文字

The ads are text-only — a decision I believe is in the best interests of everyone: publisher, reader, and sponsorAll three groups for the same reason: it keeps the page design from getting junkyThat’s good for me, because I don’t want this site to look like a trampIt’s good for readers, because they don’t want to be distracted by animation, or insulted by large and/or garish ads placed directly within the article text of the page.

对于这两个群体,文字广告的好处是显而易见的For advertisers, I believe the benefits are equally strong, albeit perhaps not instinctively obviousWhat’s essential to remember is that the web is not print, and it’s not TVThere is no such thing as an inside-front-cover spread for a web siteThere’s no such thing as a 30-second spotBut on the other hand, there’s no such thing as a print ad that runs alongside every single article for a month.

The value in 万博manbetx贴吧’s sponsorships is that they’re exclusive. With just a single non-obnoxious ad per page, combined with this site’s minimal layout, that means there areonly four visible elements at the top of each page: the logo, the article, the sidebar menu, and a single ad(如果你将我的署名视为一个单独的元素,则为五。)

Most ad-driven web sites sell multiple ads per page, in different sizes. If we’re going to draw a comparison to print advertising, this practice is more analogous to the cheap, tiny ads placed in the back pages of a magazine; not the front pages where the full-page ads go(NYTimes.com,我正朝着你的方向前进。)

如果您对文字广告的有效性持怀疑态度,请考虑波因特研究所的Eyetrack III, a study of how web site visitors’ eyes move around the screenWith regard to advertising, they declare (emphasis theirs):

Text ads were viewed most intently, of all the types we tested.On our test pages, text ads got an average eye duration time of nearly 7 seconds; the best display-type ad got only 1.6 seconds, on average.

(For what it’s worth, they also state that ads on the left side of the page are more effective than those on the right.)

如何成为赞助商

如果您是广告客户,只需向我发送电子邮件即可If you work for a company that you think might do well sponsoring 万博manbetx贴吧, but you’re not responsible for advertising, it’d be much appreciated if you suggested it to someone who isYes, engineers, I’m asking you to visit someone in marketing.

Obviously, I’m going ever-so-slightly out on a limb here by announcing a sponsorship opportunity with just one sponsor lined upIf you see nothing but Jewelboxing ads for the next month, it’ll be fairly obvious that it isn’t going wellBut, if this is successful, the sponsorships will be sold first-come, first-serve犹豫不决的人必须等待。

If you’re ready to sign up, or if you’re interested but have questions, here’s the address:sponsors@www.gazogooz.com