I know these are just a few choice sentences, perhaps reported out of context for dramatic effect, but it seems to me that Microsoft CEO Steve Ballmer pretty much has his head up his ass with regard to consumer electronics and DRM.
Billing Microsoft as the good guys and Apple the villains of the piece — at least as far as corporate America, rather than users, is concerned, Ballmer said: “We’ve had DRM in Windows for yearsThe most common format of music on an iPod is ‘stolen’.”
我很想看到他的来源I have no source either, but I’d place a wager with MrBallmer that the most common source of music on most iPods are unencrypted songs legally ripped from CDsMost iPod users I know own hundreds of CDs; it’d take年龄to bootleg the amount of music they already own on CD.
当然一些iPod充满了盗版音乐But I don’t think most.
“Part of the reason people steal music is money, but some of it is that the DRM stuff out there has not been that easy to useWe are going to continue to improve our DRM, to make it harder to crack, and easier, easier, easier, easier, to use,” he said.
The only thing “hard” about using DRM media is when you want to use it in ways that the DRM forbidsIt’s harder for my wife and me to share DRM-protected music files on our iPods than it is for us to share non-DRM files; somehow I doubt Microsoft plans to make this any easier.
“My 12-year-old at home doesn’t want to hear that he can’t put all the music that he wants in all of the places that he would like it,” he joked.
Why is this a joke? I’d argue that this is not a joke at all, and in fact precisely describes the problemBallmer’s 12-year-old son is, I’m guessing, smart enough to realize that there’s no技术reason that would prevent him from putting “all the music that he wants in all of the places that he would like it”, and that the reason he can’t is that his father’s company is working on solutions aimed to please entertainment executives rather than customers and users.
And if this is a joke, I get the feeling Apple will be laughing all the way to bank来吧问一些青少年圣诞节他们想要什么。
There are of course no prizes for guessing Ballmer’s pick to win the battle of the digital home — and who he fingers as the loser.
“你无法与Apple合作The critical mass has to come from the PC, or a next-generation video device,” he said.
Considering the iPod’s and iTunes’ support for Windows-based PCs, isn’t it in fact a reasonable conclusion that the “critical mass” behind the iPod’s still-growing popularity is已经来自PC？
Ballmer would certainly be correct that anything that only works with the苹果isn’t going to dominate home entertainment or personal electronics — but the iPod strikes me as existence proof that Apple can succeed outside the Mac user base.
The point of all this seems to be that Ballmer is saying that Apple can’t lead the way here — where by “here” I’m talking about the convergence between the computer, entertainment, and consumer electronics industries — because the iPod allows for and even encourages the use of non-DRM-protected digital media.
But I would argue that Apple is already leading the way in terms of music — in large part because they别enforce draconian DRM measures.
Microsoft’s successful operating systems and office software monopolies came about largely because they’ve been successful selling them in the corporate market但企业市场是不相干when it comes to computer/entertainment convergence.
This isn’t about “I like Apple” and “I hate Microsoft”; it’s simply an observation that successful消费者平台旨在制作消费者快乐，不是无能为力的娱乐业高管The film industry fought反对the VCR, but it became wildly successful anyway, because consumers loved it(And it’s worth noting that Hollywood now makes more than 50 percent of its revenue from VHS and DVD sales — their opposition wasn’t just futile, it was foolish.) The TV industry largely despises TiVo — but people love it.
If Microsoft plans to build home entertainment systems that are designed to please entertainment industry executives, I don’t see how they expect their products to appeal to actual people.