从公关讲话到Adobe关于他们收购Macromedia的“常见问题”选定部分的英文

所述常见问题解答以方便的PDF格式提供这里


为什么Adobe收购Macromedia?

Adobe’s mission has always been to help people and businesses communicate betterMacromedia’s mission has been to provide a rich media experienceTogether, we share a vision for the future and with the combination of the two companies — our products, technologies and people — we will enable the creation and delivery of compelling content and experiences across multiple operating systems, devices and media.

Dude, we just bought the only significant competitor to several of our flagship applications我们没有买Macromedia,我们买了市场。


为什么公司现在加入?

Both companies are experiencing great success and momentum and have great opportunities ahead of them, and believe that together, they will be better able to achieve their combined vision with greater synergyWe also believe the joining of two healthy companies will lead to a more successful combined company.

我们现在加入,因为Macromedia对我们的报价表示赞同。


合并后公司的使命是什么?

Adobe’s mission remains the same — to help people and businesses communicate betterWith the acquisition of Macromedia, Adobe strengthens its mission through the combination of leading-edge development, authoring and collaboration tools — and the complementary functionality of PDF and Flash.

Where by “complementary” we mean “the two leading technologies that irritate people when they’re used in lieu of regular web pages.” Note that we’re using PDF to serve this very FAQ — in our synergistic future, perhaps we’ll serve our FAQs in a hybrid PDF/Flash formatOne can dream.


What do you see as the opportunities for the combined company going forward? Did something change in how Macromedia perceives its standalone business opportunity?

Macromedia sees this as an opportunity to accelerate and expand its business modelsWorking as one team, Adobe and Macromedia see the opportunity for greater focus on delivering a compelling and industry-defining technology platform to meet a broader range of customer needs.

Macromedia的董事会认为这是兑现的机会。


Macromedia有多少员工?

Macromedia在全球拥有约1,450名员工。

请注意使用现在时。


Adobe有多少员工?

Adobe在全球拥有约4,000名员工。

关于使用现在时的同上Please also note that PDF is an excellent format for sending out résumés.


谁提议这次收购 - Adob​​e还是Macromedia?

With the recent success and strong momentum of both Macromedia and Adobe, the CEOs of each company agreed that this was an excellent time to combine forcesTogether, we have the opportunity to create an industry-defining technology platform that delivers compelling, rich content across a wide range of devices and operating systems.

Adobe CEO Bruce Chizen was the pitcher, Macromedia CEO Stephen Elop was the catcher.


How confident are Macromedia and Adobe that this transaction will go through?

Adobe和Macromedia都希望该交易能够完成The Boards of both companies have approved the dealCompletion of this type of transaction is subject to customary closing conditions, including obtaining regulatory approvals and the approval of Macromedia and Adobe’s stockholdersAnd while it is customary for a transaction of this magnitude to be evaluated, we do not anticipate any problems with regulatory approvalsThat said, there are always risks involved in transactions of this size.

Given that the Bush administration would likely approve a merger of the entire Fortune 25 into a single corporation, we’re quite confident this transaction will go through.


Do you anticipate a reduction in force as a result of this transaction?

When two successful growing companies join together, the result is a combined organization that creates new and exciting opportunitiesThe combination will lead to powerful new areas of innovation, new products and solutions, and an acceleration of our respective growth agendasAt the same time, there will be some duplication of employee functions between the two companies, and upon the close of the transaction, we anticipate some level of reduction in forceWhile we anticipate the integration team will identify opportunities for cost savings, the primary motivation for this acquisition is to continue to expand and grow our businesses into new markets.

是。


Will all the reductions in employees come from one company or the other, or both companies?

Any potential reductions will be carefully considered and are likely to impact both organizations.

Have we mentioned that PDF is an excellent format for distributing résumés?


组合产品线有哪些好处?

Many of our customer segments are complementary and in many cases customers in those segments are using products from both companiesThe combined company will be able to offer increased productivity through streamlined workflow and tighter integrationHowever, until the close of the transaction, the companies will continue to operate their respective businesses as usual.

Once Freehand, Fireworks, and GoLive are killed, customers will have the benefit of not having any competing apps to choose from, and we benefit from not having any competitors.


Macromedia品牌会发生什么?

Adobe认识到Macromedia品牌的强大股权That said, it makes great business sense for a company the size of the combined company to align behind a single corporate brandOver time, Macromedia products will transition to the Adobe brandAdobe expects to keep and continue investing in key Macromedia product brands.

Macromedia品牌已经死了。


Are there areas of duplication in product lines? If so, how will that be addressed?

Adobe and Macromedia are committed to serving the needs of our combined customersThe companies are largely complementary, and thus the amount of competition between us is limitedPost closing, we believe the industry will remain as dynamic and competitive as it is todayUntil the close of transaction, the companies will continue to operate business and usualThe combined company will not be able to create a joint product roadmap until after the transaction is closed.

Adobe and Macromedia have been best friends since like fifth grade, dude! That whole软件专利诉讼a few years ago? We were just joking我们把它们搞得一团糟。

当然,只有很小的重复区域You know, like Freehand-vs.-Illustrator, the longest-running and most competitive rivalry in the design and publishing industryThis will be addressed by, well,unduplicating其中一些应用程序Competition is overrated — it only benefits customers.


Will any products be eliminated or phased out as a result of this transaction?

Adobe and Macromedia are committed to serving the needs of our combined customersThe companies are largely complementary, and thus the amount of competition between us is limitedPost closing, we believe the industry will remain as dynamic and competitive as it is todayUntil the close of transaction, the companies will continue to operate business and usualThe combined company will not be able to create a joint product roadmap until after the transaction is closed.

我们知道你真正想知道的是哪一个programs are going to get the axeBut we’re not going to tell you — that’s why we’ve repeated this same exact blurb twice.咳嗽,咳嗽,写意。


为什么这对客户有利?

This transaction will benefit customers across all segments the two companies serve — creative professionals working with web, print, and video; application developers; business users and enterprises; the mobile ecosystem, hobbyists and consumersCombining the passion, creativity, and operational excellence of two leading-edge companies, will allow us to better serve customers by accelerating innovations that change the way that people everywhere are experiencing and interacting with information.

这根本不适合客户。


您是否希望集成FlashPlayer和Adobe Reader?

The complementary functionality of FlashPlayer and Adobe Reader will enable the deployment of a more robust cross-media, rich-client technology platformThe combined company will continue to be committed to the needs of both the FlashPlayer and Adobe Reader users.

你认为当前version of Acrobat Reader takes too long to launch, runs too slowly, and uses too much memory? You ain’t seen nothing yet.