自私的罪孽

在星期一,MacHeist1在“独立Mac开发者周”的幌子下发布了软件包,这是他们推广的核心:

That’s why we’re declaring this The Week of the Independent Mac Developer, and in an effort to spread the word about these hidden gems, we’ve put together a collection of some of the best darn software available on the Mac for a steeply discounted $49.

获得奖项和荣誉。

To provide the best possible introduction to Mac shareware applications possible, we’ve assembled a diverse lineup of ten Mac applications that together have received multiple Apple Design Awards, O’Reilly Innovator awards, Macworld Eddy’s, and MacMinute Showtime awards.

首先,在一个段落中将这些应用程序称为“隐藏的宝石”,然后立即宣称这些应用程序已经“获得了奖项和荣誉”,这是愚蠢的。我的意思是,来吧,Delicious Library和TextMate隐藏的宝石是什么让MacHeist捆绑显着(与MacZot相比)的质量和名声的应用程序。

但是,这种愚蠢行为引起了人们对MacHeist的痛苦,这是他们将其推广作为某种社区福利项目的框架例如这个MacHeist领导人Phill Ryu的论坛帖子

So as we near the end of the event, I want to share with you guys a little bit about my personal motivations behind MacHeist, and why I and the other members of the team here have been spending the last few months of our lives on this project.

In short, it’s about doing what we can to support the community of independent Mac developers and, in turn, the many users of these freeware and shareware productsThis community has given me and the others involved a lot over the years. Friends, jobs, and some truly amazing opportunities.

如果您不知道更好,仅从MacHeist的促销副本和Ryu的声明来判断,您可能会认为捆绑的大部分利润都是针对捆绑应用程序的开发人员不是这样大部分收益都归MacHeist所有,他们销售的捆绑产品越多,MacHeist的利润份额就越不成比例。

MacHeist与参与捆绑的开发者安排的交易不公开Gus Mueller,开发人员飞肉软件,在他的博客上写道(在评论中)关于这笔交易,他被提供给捆绑中的一个位置对于VoodooPad:

我拒绝了,因为这对我来说是一个可怕的交易At the time, the deal was $5K to the developer for the rights to sell the app for a full weekI tried to negotiate for a percentage and was told there was no negotiating, the deal was the same for everyone across the board.

根据其他一些消息来源的信息,我几乎可以肯定MacHeist正在为每个开发人员付费 - 我认为是iClip开发人员John Casasanta的例外,他是Ryu的一员MacHeist团队的合作伙伴本身 - 固定费用大多数开发人员都获得了Mueller提供的5000美元左右据一位消息人士透露,参与的开发商也受到了强烈的鼓励与他人或公众分享他们的MacHeist交易细节。

[更新:FotoMagico的开发商Oliver Breidenbach承认这个评论他们被支付了固定费用虽然他没有具体说明确切数额,但他在帖子中暗示5000美元是在球场。

但是,捆绑中的某些应用程序比其他应用程序更加平等我的消息来源声称,Delicious Monster的价格介于10,000美元到15,000美元之间我认为TextMate开发人员Allan Odgaard,作为捆绑中其他主播应用程序的作者,也获得了更大的份额,但我没有关于他的交易的具体信息。

I asked Phill Ryu via email whether these figures were accurate, and separately, whether developers were being paid a flat fee or a royalty; he declined to comment.

Mueller was right to ask for a percentage rather than a flat fee; the economics of paying the developers a flat fee in exchange for an unlimited number of licenses tilt grossly in the favor of the MacHeist team.

One clever aspect of the MacHeist bundle promotion is that the last two apps in the bundle, NewsFire and TextMate, are “locked” until certain revenue levels are reached — NewsFire when gross revenue reaches $200,000; for TextMate, $400,000.

但这并不是目标的广告方式在另一个灵巧的营销举措中,高原收入的总收入为25%这并不是说将25%的总收入捐赠给慈善机构的想法本身只是一种营销策略 - 只有使用它,而不是总收入或单位销售,因为解锁NewsFire和TextMate的指标是一个聪明的转移谁可能反对或怨恨慈善事业?

如果达到这些收入水平,那么购买MacHeist捆绑包的每个人也会获得这些应用因此,由于每个人都有追踪当前销售数字的既得利益,MacHeist正在公布他们的销售数字在撰写本文时,它的销售量约为3,000捆,总收入为132,000美元。2

考虑如果此时销售停止,这笔钱将如何划分25%的人去慈善机构,留下10万美元让我们假设(非常慷慨)30,000美元的广告费用(例如在Macworld.com上)和MacHeist的网站和谜题的发展让我们假设Delicious Monster将支付12,500美元(从我的消息来源估算10-15K美元的中间点),剩下的7个“未锁定”开发者将分别支付6,000美元销售还没有达到NewsFire或TextMate的平台,所以我们假设那些开发者什么也得不到(我相信这些估计是准确的,但如果不是,我会欢迎任何参与MacHeist的人提供具体信息。)

That adds up to $54,500 in payments to the participating developers, leaving $14,500 for Phill Ryu and his partners at MacHeist即MacHeist would keep a somewhat reasonable 20 percent share of the total profit; each individual developer would get (on average) about 10 percent.

受尊重的代理人或管理人员的客户收入减少不超过15%,通常不超过10%这在体育运动中是真实的,对于作者来说也是如此,对于演艺人员来说也是如此MacHeist’s role isn’t that of an agent or manager; the closest traditional description I can think of is that of a promoterBut the basic analogy holds, in that they’re ostensibly looking after the interests of “the talent”; a 10-15 percent cut of the profits sounds about right to me — which in the case of MacHeist’s 8-10 member ensemble of developers would make MacHeist’s fair share roughly equivalent to that of one of the developers.

但这些数字是基于销售数字在写这篇文章,为期一周的促销活动MacHeist正在加大实际利润的份额,而不是平均开发商当销售额达到解锁NewsFire和TextMate的水平时,考虑利润分配:

Current  Newsfire  TextMate
                                -------  --------  --------
Total Revenue:                 $132,000  $200,000  $400,000
Total Raised for Charity:        33,000    50,000   100,000
Post-Charity Revenue:            99,000   150,000   300,000
EstOther Expenses:             30,000    30,000    30,000
Total Profit:                    69,000   120,000   270,000

EstTotal Payments to Dev's:   $54,500   $67,000   $79,500
EstMacHeist Profit:            14,500    53,000   190,500

MacHeist Profit Share (%):           21        44        71
Developers' Combined Profit Share:   79        56        29
Developers' Ind平均分享:10 6 3

(为了计算这张桌子,我估计David Watanabe(NewsFire)和Allan Odgaard将获得相同的“更平等”12,500美元的付款,我相信Delicious Monster正在获得I have no information to back this guess up; if I had to wager I’d bet they’re making less, but it seems more fair to guess high than low我还将John Casasanta视为常规开发人员。)

这个表格清楚地表明,因为这些付款是固定费用,随着销售额的增加,所有额外的利润都归于MacHeist组织者如果销售额达到解锁TextMate的水平,MacHeist将保留超过总利润的70%,而平均个人开发者将获得不到3%的利润我重复:70%利润将归MacHeist团队所有 - 几乎是捆绑中开发商平均利润的25倍,并且超过所有10个开发商的利润加起来。

Consider this: How much worse for one of these developers would it be for you to pirate a copy of their app than to obtain a legitimate license through this bundle? They don’t get any extra money either way, because they’re getting the same flat payment from MacHeist whether you buy the bundle or not如果您确实购买了捆绑包,他们就会为您提供技术支持。

更新,2006年12月17日星期日:在促销活动还剩几个小时的时候,MacHeist报告销量超过14,000台,总收入约为640,000美元我目前估计他们要向参与的开发商支付总计70,000美元或更少的费用再次,估计30,000美元的额外费用,使MacHeist团队的利润大约为385,000美元,这是促销总利润的85%平均开发商获得了约1.5%的利润。


My problem with MacHeist is that they’re couching this bundle as a service to the indie developer community, when the truth is that they stand to make a significant amount of money while paying comparatively little to the very developers whose interests they claim to be serving.

我对公平分配的想法是向每个参与开发者支付一部分利润,并让MacHeist团队获得相当于其中一个开发者的份额或者,对于MacHeist团队来说,代理商就像支付给每个开发人员的金额的10-15%(然而,在整体中有9或10个开发人员,它的工作方式大致相同。)

对于捆绑中更受欢迎和昂贵的应用来说,获得更高的份额是完全公平的例如,他们可以将利润分成11股,其中Delicious Monster和MacHeist团队分别获得两股,剩下的开发商分别获得一股With a deal like that and $150,000 in post-charitable-contribution revenue (the level to unlock NewsFire), each share would be worth about $12,000.

后慈善机构收入为300,000美元(TextMate解锁水平),每股价值约25,000美元,Delicious Monster和MacHeist团队分别获得两股对于每个参与的开发者来说,这样的安排会更有利可图 - 而且我猜这是一种安排,许多已经购买了捆绑包的人实际上是这样的。

MacHeist的组织者和辩护人认为没有人强迫参与的开发者同意他们的条款,而且这些开发者其实很开心关于促销的方式,以及购买捆绑包的用户对价格感到满意但这些都没有争议。

有争议的是这笔钱是否公平分配仅仅因为某人对糟糕的交易感到满意并不意味着这不是一件坏事。


  1. 如果你不熟悉MacHeist,这里有一个简短的概要在过去的一个月里,MacHeist网站发布了一系列每周一次的“抢劫”,有点像Carmen Sandiego式鹅追逐难题在解决每个难题之后(或者只是从MacHeist论坛中复制解决方案),您可以访问商业Mac应用程序的“免费”版本,以及最终的49美元应用程序捆绑的几美元信贷。

    奇怪的是,在每周抢劫期间被授予奖品的免费应用程序大多是一次性特殊版本,没有正常的许可证或序列号检查,无法更新到未来的版本例如如果您从MacHeist“赢得”了FooApp版本1.2.3的副本,除非您支付了真正的许可证,否则您将无法升级到FooApp 1.2.4从开发人员的角度来看,这意味着有数千个完全没有保护的副本关于互联网的FooApp 1.2.3。

    同样奇怪的是,其中一个抢劫难题的要点是你假装从地下盗版Mac软件中追踪一个“破解”版的Cha-ChingMost professional developers I know don’t really find software cracking very funny. ↩︎

  2. The average selling price works out to a bit less than $49 because they’re offering discounts on multiple purchases (2 for $78, 3 for $98) and because of the various discounts given to those who “solved” the various heists. ↩︎