Putting everything in the same package so you only have to carry one box sounds like a good idea, until you want to listen to music while surfing the web or reading your email or playing a game. Then users will find it essentially impossible to use one function of the tiny box without disrupting the operation of anotherA few dedicated technophiles might, just MIGHT, figure out how to do so, but it will require far more dedication than an ordinary user is willing to invest in learning and then rememberingThis combination condemns the iPhone to a tiny niche at best.



我在我的书中详细阐述为什么软件很烂your user is not youThe iPhone’s designers have forgotten this fundamental law of the universeThe market will severely punish them for doing so.



Because its designers forgot Platt’s First, Last, and Only Law of User Experience Design (“Know Thy User, for He Is Not Thee”), that product is going to crash in flames.


现在卖掉苹果股票,而炒作仍然是热的You heard it here first.


  1. 普拉特,保罗描述为“哈佛大学计算机科学教授”,实际上是一个哈佛大学讲师扩展吗,这显然是不一样的即it is in fact still safe to send your children to Harvard.  ↩︎