吉娜·基廷,王牌记者

几天前,当我联系到一个从路透社记者吉娜基廷的故事关于沃尔玛取消他们not-even-a-year-old电影下载服务,这段引起了我的注意:

The giant retailer’s foray into online video downloading began in February and was hailed by media industry experts as a “game changer” that could introduce millions of DVD buyers to the practice of downloading.

Which “media industry experts”, I wondered, had hailed it as a “game changer”? Ends up it was one “expert”, his name is Rob Enderle, and he hailed it as such to Gina Keating herself in她最初的报告应当在沃尔玛的服务2月份:

Rob Enderle, an independent analyst at the Enderle Group, said Wal-Mart’s download offering is a “game changer” that will help set off “a long decline” for DVD sales.

这不是夸张,Enderle几乎总是完全错误的So why do reporters continue to quote him as an “industry expert”? If being completely wrong all the time doesn’t disqualify Enderle as an expert, what would?

如果恩德勒只是另一个疯子,一个名不见经传的weblog或列,我刚刚打扫他到“不介意”文件但原因值得把他供出来,反复,他继续统治与主要媒体科技记者The only way it would be worthwhile for tech reporters to continue to press Enderle for quotes would be if they were willing to describe him as “almost always utterly wrong”, thus letting readers know that the opposite of what he claims is probably the case; e.g沃尔玛的电影下载服务从一开始就注定要失败,苹果没有担心关于Windows Vista,惠普授权iPod永远不会超越苹果的ipod,等等。

作为戴夫·维纳写道五年前:

恩德勒的存在是一个警告信号我看到一个引用从他得到的消息记者的想法和决定偷工减料。