非常夸张

At Tuesday’s annual iPod/iTunes special event, Steve Jobs both (a) served in his usual role as showman, and (b) appears to be just as thin as he was at WWDC in June, when his appearance sparked rumors that he was seriously ill无论喜欢与否,他的外表和健康仍然是主要媒体的一个重大故事美国两家主要新闻杂志 - 时代的Josh Quittner的科技专栏作家报道周二的活动(标题:“史蒂夫乔布斯:还没死“新闻周刊”和Dan“假史蒂夫”里昂斯(谁坚持将乔布斯称为“亲爱的领袖“) - 专注于乔布斯,而不是当天的产品公告。

这种猜测并非完全没有根据如果Apple和乔布斯不想以最广泛的术语讨论他的健康细节(例如“doing just fine”), that leaves the outside world with only a few cold hard facts, one of which is what our eyes tell us — that Steve Jobs has lost a tremendous amount of weight — and another is that he had surgery for a rare, treatable form of pancreatic cancer in 2004我们知道的另一个事实是“纽约时报”报道了这一点乔布斯进行了第二次“外科手术”今年早些时候,“为了解决导致体重减轻的问题。”

这样的好消息是有解释其他而不是可以解释这些事实的癌症复发胰十二指肠切除术(a.k.a.“惠普尔程序“)2004年接受治疗胰腺癌的工作可以导致需要进行肠道手术的并发症,这种手术可能导致消化系统的改变,并且可能导致体重明显减轻我见过的最好,最有信息的推测是这篇关于ScienceBlogs的文章7月下旬由一位假名外科医生撰写细节令人不快,包括严重的腹泻,恶心和根治性体重减轻但结论很好:

What’s more important, though, is that Jobs’ appearance (at least as far as I can tell from the limited information that I have) is almost certainly not due to a recurrence of his tumor, and it’s not something that can’t be fixedChances are Jobs will be fine, and will remain as cantankerous, arrogant, dictatorial, and wildly visionary as ever for many years to come.

作者推测,乔布斯今年接受的程序是一个空肠Roux-en-Y根据维基百科,它是形成胃旁路基础的外科手术胃旁路是一种帮助肥胖者将体重降低到正常水平的程序如果有的话,史蒂夫乔布斯已经走在了一边之前having surgery我们不知道,因为乔布斯不会说,但这是我最好的猜测,这笔交易与乔布斯的减肥有什么关系。

在活动后采访CNBC的Jim Goldman周二,乔布斯重申他“做得很好”,但不可否认的是“可以”增加10或15磅“高盛随后报道:

I asked [Jobs] about the rampant speculation and rumors on the blogosphere about the issue, and whether he was surprised by it. Where did he think it all came from, I askedHe picked up his briefcase and told me it was from “hedge funds with a big short position in Apple.”

我认为这里的一些背景可能会有所帮助He said it in passingIt wasn’t as if he was lobbing some specific grenade on Wall StreetI didn’t follow up with which funds he was talking about because it wasn’t relayed to me that wayHe just said matter-of-factly that it’s what he thought或者觉得Nothing specific on which to base it, or maybe there was, but he didn’t share that with me.

乔布斯断言他的健康的具体细节是私事,我没有问题但是,在没有完全披露的情况下,这种关于减肥原因的猜测是不可避免的更糟糕的是,在WWDC之后,Apple PR提出了乔布斯憔悴的外表是“结果”的说法。一个常见的错误”这似乎是克里姆林宫式的,这显然是一个不充分的解释,包括投资者在内的一些人跳到最坏情况的结论是可以理解的。

乔布斯在活动开始时就在舞台上提出了关于他健康的谣言,站在幻灯片下面读作“我死的报告被夸大了”,一种灵巧的使用方式Bloomberg’s accidental publication他们的罐头ob告作为借口公开声称他不会去任何地方打的好。

不过,Quittner和Lyons似乎没有购买它。里昂,在他的博客上1

但亲爱的领导人仍然活得很好(见上图)Oh, and they’ve got some upgraded iPods and a new version of iTunes. Seriously? That’s it? I’m still trying to figure out why they held an actual event today instead of just putting out a press release. As a fellow filthy hack commented to me after the big show, “Can you imagine if Sony did this?”

Afterward I wondered if the entire purpose of the event was simply to have a reason to put Dear Leader out in publicThing is, Dear Leader, while definitely still alive, nonetheless looks frail[…] It’s hard to describe this but there’s something not quite right about the way Dear Leader walksI thought maybe I was imagining this but another hack said he thought the same thing.

Quittner与Lyons有共同的想法:

Apple’s big event today in San Francisco left many people wondering: What the heck was that all about? Normally, the great Steve Jobs uses his time on the podium to delight and surprise the massesBut today he gave little more than a preview of the new holiday line of iPods, and the TV ads that will accompany them.

You don’t have to be as cynical as me to understand the real reason this event was staged: It was so the world could watch Jobs swim the Yangtze River.

Apple为何每年举办此次活动的明显原因是“因为他们可以”他们用媒体和分析师填补了一个房间,媒体填写报纸,杂志和网站,报道了Apple公布的内容如果(以Lyons的例子)索尼可以做到这一点,他们会的但索尼不能,因为他们没有iPod级别的播放器,或iTunes软件的软件,或iTunes Store级别的服务他们没有这些,Apple也有三个。

Quittner和Lyons要么是无知的,要么是不诚实的声称本周的活动在任何情况下都不正常,就是要忽视苹果公司已安排的活动,就像9月份的周二一样。自从iPod于2001年推出以来,每年都会如此2连续八年把它带到银行,2009年9月中旬的星期二还有另外一个这样的iPod / iTunes活动。

有些年份,公告比其他公告更重要去年推出的iPod Touch比今年推出更新的iPod Touch更为重要但是你不能指望每年都能实现像Touch这样的飞跃在Apple举办此次活动的八年中,我认为本周新闻的冷静因素正好落在中间:新的Nano是一个完整的重新设计(它已经赢了)好评如潮); Apple is positioning the iPod Touch as a major handheld gaming platform; and the “genius” suggestion engine is a useful addition to iTunes.

什么让有关乔布斯健康的谣言产生共鸣的是怀疑如果他身患绝症,他就是这样玩的,直到最后否认它他是一个秘密而私密的人关于他原来的诊断和手术的背景故事正如Fortune的Peter Elkind所报道的那样,他在2004年7月31日接受手术后 - 直到2003年10月癌症最初确诊后8个月才公开宣布。

但这种怀疑无法经得起审查如果Apple的董事会了解乔布斯的全部健康状况,那么他们会袖手旁观并允许乔布斯和苹果公关部门发表相反的声明是违法的。如果董事会这样做他们知道乔布斯的全部健康状况,他们忽视了自己的法律责任2004年,当乔布斯和苹果保持他原来的癌症诊断秘密时,以及里昂现在提出的建议是什么,这就是乔布斯所说的不同之处在于说谎会构成证券欺诈在这种情况下,乔布斯本人将不再为此采取行动,但苹果董事会的成员将是。

So consider this: What if instead of holding Tuesday’s event, Apple had instead done just what Lyons and Quittner propose, and announced this week’s news via press release? What would Lyons have written then? My guess is he would have jumped on it as evidence that Jobs was too ill to take the stage, and that his hubris was now harming Apple and its shareholders by robbing the company of the free publicity these events generate.


  1. 里昂的新闻周刊的文章(一个“网络独家”),更正式,没有“亲爱的领导者”的绰号,但只用了一半的文章,乔布斯的体重和健康:“乔布斯仍然看起来憔悴和虚弱He walked under his own power but didn’t look like a fit healthy man in his early 50s.” ↩︎

  2. The sole exception being the introduction of the original iPod in 2001, which took place in October rather than September. ↩︎