痴迷时代之声

两周前,我的朋友Merlin Mann和我在SXSW Interactive开了个会它当然不是一个小组,它不是一个真正的演示文稿这更像是一个长达一小时的二重唱咆哮,其主要目标是鼓励任何想要在网上发布或写作的人以严肃的方式追求他们的痴迷。

我们几天前从SXSW获得了会话的录音,录制了短片和outro片段,Merlin将它拼接在一起已经在他的43个文件夹播客上发布了它我鼓励你继续前进听这个

我会马上出来说出来:我喜欢这次谈话的结果。

我在会议上的缪斯是华特迪士尼的引用:“We don’t make movies to make money; we make money to make more movies.”对我来说就是这样那是事情。

有一种显而易见的赚钱方式来发布网站,这就是CPM广告,其中每个页面视图都会向广告客户收取一两分钱的费用如果这是你的游戏,那么驱动你的是你的面团 - 如果,当你的网络服务器受到打击时,你认为不是“酷,另一位读者“ 但反而 ”哦,另一个闪亮的便士“ - 它会让你失望好博士汤普森打来电话这是一个“残酷而浅薄的金钱壕沟,通过新闻业的核心,一个长长的塑料走廊,小偷和皮条客自由奔跑,好男人像狗一样死,没有任何理由。”

No one gets into something like this without an obsession, but if your obsession is with the money, and your revenue is directly correlated to page views, then rather than write or produce anything with any actual merit or integrity, you’ll dance like a monkey and split your articles across multiple “pages” and spend more time ginning up耸人听闻的Digg-bait头条新闻而不是自己写文章这是偷窃 - 不是金钱,而是读者的注意力。

关于这个球拍真是太棒了,太棒了,它不一定是这样的你可以痴迷于你的工作,在深刻的相互尊重的基础上建立一个观众,最终有机会从中获取金钱我不知道它是如何工作的,我只知道它确实如此。

几天前,这是Jonathan Coulton他是如何使它发挥作用的作为一名全职,自我出版的音乐家和词曲作者:

But somewhere along the way the bottom line started improving, and I became less obsessed with tracking every little thingNow I sort of think of the whole engine as a special genetically engineered cow who eats music and poops money — I have no idea what’s going on in its gut, and I have the luxury of not really caring that much about the particulars[...]

The state of the industry makes a lot more sense when you think of it this way, all these new business models rising and falling, internet radio choking on insanely high performance royalties, Radiohead and NIN giving stuff away and making a killingThis is the thing about the new landscape that drives everyone crazy: you can’t see inside the cow; you can only build one, feed it music, and wait for it to poop.


我在SXSW谈话中最喜欢的部分之一是来自Merlin:

“主题时代的声音或者,如果你是一个特立独行的人,困扰时代的声音So what does that mean? I think all of the best nonfiction that has ever been made comes from the result of someone who can’t stop thinking about a certain topic — a very specific aspect of a certain topic in some casesAnd second, they got really good at figuring out what they had to say about it.”

我唯一的狡辩是我不认为它仅限于非小说类。

有一个简单的公式可以做错:发布关注 - 得到废话并拉动特技以产生无意识的流量整个引用 - 不引用“专业博客”行业 - 存在于衬衫和领带SEO行业的那种青春少年兄弟 - 是基于这样一种观念:写博客是一个有意义的动词它不是动词是写作格式和媒介是新的,但工艺是古老的。

痴迷时代的声音做一个简单的公式,是一个很好的做法。