Apple,Google,Bing和Search

有趣的故事来自“商业周刊”的Peter Burrows和Cliff Edwards

Apple is in talks with Microsoft to replace Google as the default search engine on its iPhone, according to two people familiar with the matterThe talks have been under way for weeks, say the people, who asked not to be named because the details have not been made public.

The discussions reflect the accelerating rivalry between Apple and Google, now the main provider of Web search on the iPhone.

当天晚些时候,Yukari Kane和Ethan Smith在华尔街日报报道了类似消息

Apple’s divide with Google over how it views media content also drives the wedge deeper between the two companiesApple’s iPhone, for example, currently closely integrates Google’s mapping and search technology, but a person familiar with the matter said Apple was in serious discussions with Microsoft Corpto incorporate its Bing search engine into the iPhone as the default search and map technologies微软拒绝发表评论。

毫无疑问,讨论确实反映了苹果与谷歌的竞争日趋激烈谷歌现在显然处于手机业务,而苹果只是买了一家移动广告公司Quattro Wireless

但除了Apple-Google之外,还有另一个角度默认搜索很重要桌面Safari每年价值数千万美元(知情人士在2007年6月告诉我谷歌当时每月向苹果公司支付大约200万美元作为桌面Safari的默认搜索服务提供商。)当然,iPhone每年也要价值数百万美元。可能是数百万而iPhone平台的发展方式,嗯,你得到了图片。

而且,除了货币问题,它还是一个重要特征人们使用他们的iPhone搜索网络,他们中的大多数肯定使用MobileSafari中的内置搜索字段结果的质量很重要。

说出你对微软的总体看法,特别是对Bing的看法,但事实是,Bing是谷歌唯一的主要竞争对手雅虎搜索是一个蹩脚的鸭子 - 他们已经已经签署了这笔交易用Bing来驱动它那里还有谁?

正如我今天所看到的那样,Bing就是这样仅仅因为这个原因,我希望Bing能够很好地发展并且至少能够保持自己的优势,而不是谷歌我显然希望通过提供同样优秀或卓越的搜索结果来实现这一目标在任何市场中,我都不认为一个冠军会消灭所有竞争对手。

但从实际的角度来看,是否苹果是否支持Bing成功与否,无论Apple是否有任何实际意图可能切换到Bing作为MobileSafari和Safari的默认搜索提供商,Apple几乎具有与微软讨论这样一个潜在的交易Even if what Apple ultimately wants is to stick with Google as their default search provider, how can Apple negotiate the best possible terms from Google if they don’t have any other option? (It strikes me as very likely that even if Google remains the default search engine for iPhone OS, Bing will replace Yahoo as the second choice, which you can toggle in the Settings app.)

因此,Apple当然会与微软进行谈判当然,正如我们今天看到的那样,苹果公司很乐意将此类谈判的存在泄露给新闻界,因为他们希望谷歌看到他们已经成为iPhone搜索提供商的竞争对手这是谈判101。

但是,这是“商业周刊”报告中真正有趣的部分,埋藏在最后一段:

Even if it’s consummated, an Apple-Bing deal may prove short-lived. The person familiar with Apple’s thinking says Apple has a “skunk works” looking at a search offering of its own, and believes that “if Apple does do a search deal with Microsoft, it’s about buying itself time.” Given the importance of search and its tie to mobile advertising — and the iPhone maker’s desire to slow Google — “Apple isn’t going to outsource the future.”

如果这是真的很有趣,并且有助于Apple与微软和谷歌的谈判,即使它不是。

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