诺基亚的下一步是什么?

以下是诺基亚新任首席执行官斯蒂芬埃洛普所面临的情况:

  • 诺基亚很快就需要在移动设备的软件平台上定位。

  • 他们的基于Symbian的东西都不应该是你的选择。

  • 他们内部唯一的另一件事是MeeGo的

  • 对他们来说从头开始是为时已晚,即使他们确实有时间,我也认为他们没有这样做的软件。

所以它可能是MeeGo,也可能是公司以外的东西前两个选择:Android和Windows Phone 7鉴于埃洛普从微软带来了诺基亚一些想知道是否他们将使用Windows Phone 7。

诺基亚的问题 - 我听过至少有六位前任和现任诺基亚员工读过DF的同样的故事 - 他们的手机业务基本上是以硬件团队为基础的当他们决定制作手机时,他们会为该模型组建一个硬件团队,该团队会做出所有决定这就是为什么他们没有内聚的软件策略诺基亚将软件视为基于硬件的行业视图中的一个组件以下是前诺基亚软件工程师发给我的电子邮件中的说明:

问题在于:诺基亚的硬件规则The software is written by the software groups inside of Nokia, and it is then given to the hardware group, which gets to decide what software goes on the device, and the environment in which it runsAll schedules are driven by the hardware timelinesIt was not uncommon for us to give them code that ran perfectly by their own test, only to have them do things like reduce the available memory for the software to 25% the specified allocation, and then point the finger back at software when things failed in the field.

另外,我读了他们对iPhone的“竞争分析”It was a short powerpoint deck that proceeded to lay out all of the reasons why Nokia did not have to change what they were doing at allThey even included “developer annoyance at the App Store submission process” as a reason why the iPhone would ultimately fail (this was around the time that the 3GS was released, so they had no excuse).

一句话:诺基亚是一家讨厌软件的硬件公司。

从像微软这样的纯软件公司招聘高管可能是诺基亚董事会可以做到的最聪明的事情从本周诺基亚世界的一些故事来看,似乎这个消息还没有在整个行列中发挥作用例如,“诺基亚期待硬件设计吸引智能手机用户“:

Leading handset maker Nokia, which has struggled against competitors in the smartphone segment expects hardware design to play an important role in attracting smartphone customers.

Marko Ahtisaari, Company’s design strategy director expressed that the smartphone is now attracting user beyond tech-savvy software enthusiasts who want to express their personality with a unique and good-looking device and thus the hardware design will be important in the segment.

当然,这是票。

但是,诺基亚的选择似乎都没什么吸引力Symbian是狡猾的,没有腿MeeGo尚未准备就绪,并且有一丝气息但使用Android或Windows Phone 7可以降低诺基亚对商品OEM的作用,而不是苹果或RIM的同行,而只是像HTC和LG这样的公司诺基亚需要一个平台,让人们想要购买“诺基亚手机”,而不是“Android手机”或“Windows手机”。

并不是说硬件并不重要但一切都始于软件平台。