新闻集团即将推出的iPad应用程序'每日'开创新的定期订阅计费

所以这只猫 - 或至少是猫的一部分 - 在苹果公司即将支持内容的定期订阅计费方面已经不合时宜了Edward Helmore,昨天为卫报报道

Rupert Murdoch, head of the media giant News Corp, and Steve Jobs, the chief executive of Apple, are preparing to unveil a new digital “newspaper” called the Daily at the end of this month, according to reports in the US media.

The collaboration, which has been secretly under development in New York for several months, promises to be the world’s first “newspaper” designed exclusively for new tablet-style computers such as Apple’s iPad, with a launch planned for early next year.

Intended to combine “a tabloid sensibility with a broadsheet intelligence”, the publication represents Murdoch’s determination to push the newspaper business beyond the realm of print.

According to reports, there will be no “print edition” or “web edition”; the central innovation, developed with assistance from Apple engineers, will be to dispatch the publication automatically to an iPad or any of the growing number of similar devices.

With no printing or distribution costs, the US-focused Daily will cost 99 cents (62p) a week.

这主要与我听到的一样不过,“卫报”的日期略有偏差我的理解是,这项计划将在新闻发布会上推出,默多克(也许还有其他报纸和杂志高管)在舞台上加入史蒂夫乔布斯至少可以说,这不是一个安静的发布但是“本月”实际上已经结束了,考虑到感恩节是星期四,所以它最早要到下个月才会发生。

(The date I’ve heard is December 9, but that’s a Thursday, which would be somewhat unusual for an Apple press event我的猜测是,他们在12月9日告诉人们,但可能会在一周之后回到周二或周三也许它会与Mac App Store的开放同时发生?)

不过,关键在于,新闻集团正在研究的不是现有报纸的iPad版本,也不是一般的“在线报纸”。这是一个“平板电脑报”- 至少现在,特别是iPad的报纸。

赫尔莫尔写道:

The 79-year-old Murdoch is said to have had the idea for the project after studying a survey that suggested readers spent more time immersed in their iPads than they did — comparatively speaking — on the internet, where unfocused surfing is typical.

Sources say Murdoch is committed to the project in part because he believes that the Daily, properly executed, will demonstrate that consumers are willing to pay for high- quality, original content online.

Murdoch believes the iPad is going to be a “game changer” and he has seen projections that there will be 40 million iPads in circulation by the end of 2011A source said: “He envisions a world in which every family has a iPad in the home and it becomes the device from which they get their news and informationIf only 5% of those 40 million subscribe to the Daily, that’s already two million customers.”

当然,默多克是以超过5亿美元收购MySpace的人,因此他的数字直觉远非绝对可靠,但至少它是一个有趣的举措这是每日新闻的一种新的,精益的平均商业模式这是默多克本月早些时候在AFR.com上接受Max Suich的采访

我在六周内开始写论文一篇全新的论文It will be a bit like the New York Post但它将是国家的Have that sort of humour and attitude like the PostIt will only be seen on tabletsIt will only employ journalists — and maybe eight to 10 technicians.

关于Apple的角色,我的理解,基于来自消息的信息在苹果公司,这不是像iBooks这样的东西 - Apple没有中央“iNews”或“报亭”应用程序相反,它是应用程序的新订阅计费选项 - 真正的定期订阅 - 通过您的iTunes帐户支付然后,新闻集团的“每日”将只是App Store中的一个应用程序,使用内置于iOS的订阅计费例程我的理解是,构建应用程序的新闻集团的开发人员已经有关于Apple新订阅计费API的初步文档我认为这需要一个新版本的iOS,但也许Daily会尽快推出,免费直到Apple的结算支持。

如果还有一种方法可以在后台定期发送内容,那将是很好的,所以当你在早上发布它时,你不必等待它下载今天的新闻这只是一个“不会很好吗?”的想法,但是,我听说不是来自Apple但是,卫报故事中的这一点让我想知道他们是否正在努力:

[T]he central innovation, developed with assistance from Apple engineers, will be to dispatch the publication automatically to an iPad or any of the growing number of similar devices.

虽然我真诚地怀疑Apple在“越来越多的类似设备”方面提供了很多帮助。