得到晕倒的椅子

The Verge的Chris Ziegler

Apple’s decision to ship its own mapping system in the iPhone 5 and iOS 6 was made over a year before the company’s agreement to use Google Maps expired, according to two independent sources familiar with the matter.

到现在为止还挺好我听过同样的话。

The decision, made sometime before Apple’s WWDC event in June, sent Google scrambling to develop an iOS Google Maps app — an app which both sources say is still incomplete and currently not scheduled to ship for several months.

We’re supposed to believe that Google was surprised that Apple left the deal a year early? That I don’t buy这意味着谷歌的高管要么是愚蠢的,撒谎的,要么是傲慢的我从来没有听到有人认为谷歌高管是愚蠢的齐格勒继续说道:

For its part, Apple apparently felt that the older Google Maps-powered Maps in iOS were falling behind Android — particularly since they didn’t have access to turn-by-turn navigation, which Google has shipped on Android phones for several years.

我会说“明显感觉”Ziegler的意思是“很清楚”。

华尔街日报6月报道that Google also wanted more prominent branding and the ability to add features like Latitude, and executives at the search giant were unhappy with Apple’s renewal termsBut the existing deal between the two companies was still valid and didn’t have any additional requirements, according to our sources — Apple decided to simply end it and ship the new maps with turn-by-turn.

所以Apple的选择是:

  1. Continue for one more year with iOS Maps as it was — no turn-by-turn directions, no vector-based map tiles — and thus go for another year at significant feature disadvantage to all other major phones on the market, and then face the same decision one year from now.

  2. 与谷歌达成新协议,授予谷歌更突出的品牌和更多(以及更多个人识别 - 这就是什么纬度是来自iOS用户的位置数据,以换取现场功能,如转弯和矢量地图图块更多Google品牌推广,减少用户隐私。

  3. 现在切断与谷歌的联系,继续使用Apple自己的地图服务 - 这些服务已经开发多年,与几家着名的地图技术公司收购- 这样他们就可以添加转弯方向,大大提高地图图形的美感,使用矢量地图图块,添加视觉上令人印象深刻的飞越模式,最重要的是,控制自己的命运。

We’re supposed to believe Google was surprised that Apple chose #3? Ask yourself this: Weresurprised Apple chose #3? This option came with a现在,知名的价格:底层制图数据的准确性和全面性但所有这三种选择都带来了沉重的代价#1意味着iOS地图将花费整整一年的时间进一步落后于Apple的所有竞争对手#2将授予谷歌 - 现在是苹果公司的竞争对手 - 更多品牌,更多控制权以及更多访问Apple平台上的用户数据。

但令人惊讶的是谷歌显然希望我们相信它们“纽约时报”的尼克·温菲尔德和克莱尔·凯恩·米勒报道同样的故事,引用谷歌必须有哪些来源:

Google is developing a maps application for iPhone and iPad that it is seeking to finish by the end of the year, according to people involved with the effort who declined to be named because of the nature of their workThere has been widespread speculation about whether and when Google would release a maps application for Apple devices since Apple released a new version of its iOS operating system with an Apple-made maps service.

One reason that it will take Google some time to build the iPhone app: it expected the app with Google’s maps to remain on the iPhone for some time, based on the contract between the two companies, and was caught off guard when Apple decided to build a new application to replace the old one.

Everyone else in the tech world expected Apple to release its own mapping service for three years, but Google, the one company that stood to lose the most, did not? OK, sure如果你相信,我有一座融化的桥梁卖给你1


  1. The other scenario, I suppose: that Google is so out-of-touch that it truly did not see how unappealing options #1 and especially #2 would be to Apple. ↩︎

以前: iPhone 5
下一个: 论苹果地图切换的时机