论苹果地图切换的时机

让我们假设有关Apple和Google的地图许可证的时间范围是准确的该各个 报告昨天出来了今天在这方面总的来说是一致的,我自己的消息来源(在这种情况下,正如他们所说的那样,直接熟悉这个问题)支持这一点:

  • 谷歌今年早些时候在WWDC之前发现苹果将从谷歌地图转向苹果自己的iOS 6地图服务。

  • 苹果和谷歌之间的现有交易仍然在当时还剩一年 - 也就是说,在谷歌发现的时候Sticking with that deal through its expiration date would have left Maps in iOS 6 exactly where they stood in iOS 5: no turn-by-turn directions or vector map tiles for Apple, no additional Google branding or Latitude/Google Plus integration (and, thus, user location data collection) for Google.

  • WWDC于今年6月举行(像往常一样)这表明旧交易最迟在2013年6月或7月左右(如果交易于6月29日到期,那将是有意义的原始iPhone的发货日期。)在2011年5月31日AllThingsD会议的主题采访中,谷歌主席埃里克施密特说谷歌最近更新了地图合作伙伴关系与Apple所以看起来这是一份为期两年的合约。

如果你考虑一下,从战略意义上说,如果苹果公司要自己突破地图数据,那么他们会这样做,而地图许可与谷歌有相当长的时间iOS is on a more or less annual development scheduleiOS 6上周才刚刚上市iOS 7可能要到现在才推出一年,即使它的时间表更加激进,苹果肯定会寻求从现在开始等到一年之后再购买它的奢侈品。

一个全新的地图后端是Apple只想在一个主要的新操作系统版本中发布的那种功能从技术上讲,他们可以在6.1或6.2更新中推出这样的东西,但是重大变化 - 我认为每个人都同意这对用户和应用程序开发人员来说是一个重大变化 - 应该仅在主要的新操作系统更新中提供。

But if the old agreement between Apple and Google expired in the first half of 2013 (which, again, my own sources familiar with the matter agree to be the case), that means the deal was set to expire halfway through the expected year-long life cycle for iOS 6If Apple had stuck with Google Maps for another year they would have been forced to renegotiate with Google in a situation where both sides at the table would know that Apple either (a) had to agree to whatever terms Google demanded to extend the deal; or (b) would be forced to swap the mapping back-end of iOS 6 midway through its development cycle.1然而,在iOS 6.0中出现了动荡的变化,如果苹果公司因合同谈判失败而被迫将其压缩到6.1或6.2更新,那么它将更加动荡和争议。并且,这将迫使Apple为iOS 6更新投入大量工程资源,否则这些更新可能已应用于iOS 7Big changes come in the major release; bug fixes, security updates, and minor improvements come in post-major-release .x updates.

无论苹果和谷歌是否有机会同意iOS的长期协议继续使用谷歌地图,苹果公司做出这一决定的有效截止日期是早些时候今年而不是明年现有的交易到期时苹果公司不会等待谈判,直到他们的支持到底,当旧的交易到期时,当前发布的iOS版本依赖谷歌地图。


更新:时间轴方面,关于谷歌宣称苹果公司做出这种转变的意外,值得指出的是苹果公司于2009年7月开始进行基于地图的收购,当他们收购了PlacebaseApple在一年后收购了Poly9,然后在一年前以2.67亿美元收购了C3 Technologies谷歌认为,如果不用他们自己的产品取代谷歌地图,谷歌究竟收购这些公司究竟是什么?


  1. So what happens when the deal expires for iOS devices that haven’t been upgraded to iOS 6? My understanding is something like this: Existing iOS devices running versions of iOS that use Google Maps will continue to function, unchanged, for at least a couple of yearsBut once the deal expires, Apple would not be allowed to sell or activate new devices using Google Maps data. ↩︎