Forstall Out; Ive Up

百视达的重磅行政领导层变革;Scott Forstall已经出现在门口这是关键段落:

Jony Ive will provide leadership and direction for Human Interface (HI) across the company in addition to his role as the leader of Industrial DesignHis incredible design aesthetic has been the driving force behind the look and feel of Apple’s products for more than a decade.

Eddy Cue will take on the additional responsibility of Siri and Maps, placing all of our online services in one group[…] Craig Federighi will lead both iOS and OS X.

Forstall长期以来一直是Apple内部的极端主管记得这部作品由Austin Carr为Fast Company六周前,公司内部对于拟态UI设计的紧张局势?:

在苹果公司内部,紧张局势已经在这个问题上酝酿多年Apple iOS SVP Scott Forstall is said to push for skeuomorphic design, while industrial designer Jony Ive and other Apple higher-ups are said to oppose the direction“You could tell who did the product based on how much glitz was in the UI,” says one source intimately familiar with Apple’s design process.

But before Forstall, it was Steve Jobs who encouraged the skeuomorphic approach, some say.

然而,最大的说法可能是Shane Richmond为The Telegraph对Jony Ive的采访,回到五月:

When I mention the fake stitching, Ive offers a wince but it’s a gesture of sympathy rather than a suggestion that he dislikes such things至少,这就是我读它的方式He refuses to be drawn on the matter, offering a diplomatic reply: “My focus is very much working with the other teams on the product ideas and then developing the hardware and so that’s our focus and that’s our responsibilityIn terms of those elements you’re talking about, I’m not really connected to that.”

他现在和它有联系了。

Forstall has been around for a long time: he started at NeXT in the early ’90s and had been involved in the evolution of NeXTStep, Mac OS X, and iOS ever since这让人更有说服力的是,苹果公司的新闻稿中没有提到蒂姆库克提供的好话或者感谢Forstall比较和对比库克的报价时曼斯菲尔德(现已取消)退休宣布五月,或Bertrand Serlet的个人引用他在2011年3月辞职Forstall is not walking away; he was pushed对Forstall起作用的潜在因素:他的设计品味,工程管理,磨料风格以及整个iOS 6 Maps事物我也想知道Forstall与史蒂夫乔布斯的密切关系有效地保护了多少 - 保护显然不再存在。

Say this for Forstall, though: he’s been in charge of iOS from its inception, and my understanding is that he, along with Bertrand Serlet, were the leading proponents of using OS X as the foundation of the iPhone (as opposed to something more like the embedded OS that runs iPods other than the Touch)没有人比我更兴奋地看到Jony Ive的设计品味传播到Apple的软件,但在Forstall的领导下,iOS取得了空前的成功。

在几乎仅仅是新闻稿的后记中,苹果公司还宣布他们已经成为零售业首席执行官约翰·布劳特(John Browett),他的表现获得了零赞誉Canning Forstall is a big change; Browett, on the other hand,还是那么新他甚至没有去管理一个假日季度我不会读到Browett离开的任何内容,而是Tim Cook知道如何识别错误并纠正错误(虽然是库克首先聘请了布劳特。)


我对苹果公司钦佩的一件事就是他们在广告和新闻稿中的直言不讳就在今天,我与德里克·汤普森(Derek Thompson)为“大西洋”(The Atlantic)发表了一篇文章,他在其中发表了一篇有趣的观察结果,即苹果公司的季度收益报告所包含的单词数量远少于其他大公乍一看,宣布Forstall离职的新闻稿标题似乎与此相反:“Apple宣布改变以增加硬件,软件和服务的协作”接下来是一个小标题:“Jony Ive,Bob Mansfield,Eddy Cue和Craig Federighi为他们的角色增添了责任”。

不过考虑一下,考虑到我对Forstall在公司内部的声誉的了解,我认为标题虽然是委婉的,却说明了一个简单的事实:Forstall是公司内部合作的障碍。现在他走了,他的责任分为四个促进合作的人:Ive,Mansfield,Cue和Federighi。

像Forstall一样,Federighi可以追溯到NeXT,并迅速上升2009年回到Apple之后曼斯菲尔德度过了一个充满好奇的一年 - 五个月前他正在退休,然后他退休了,现在他正在接管一个包含所有无线和半导体工程的新“技术”小组谁更接手地图而不是Eddy Cue,那个接管了MobileMe灾难并把它变成了远非完美但又相当不错的整体并稳步提升iCloud的人?

但今天的重大新闻是关于Jony Ive我不认为现在监督所有产品设计,硬件和软件有多么重要在过去的一年里,外部观察者一直想知道后乔布斯苹果公司的UI设计停滞不前的地方这个问题现在已经回答:Jony Ive。