一个低成本的新iPhone

丢在一边的猖獗的猜测,苹果处于推出一个新的电低价iPhone“5 c”是一个简单的事实,苹果提供了低价iPhone几年来岁和2岁的模型So the question to ask is not “Does Apple need a lower-cost iPhone?”, but rather, “Why would Apple change its lower-cost iPhone strategy from selling years-old high-end models to a new model designed from the get-go to sell at lower prices?” I.e现在为什么改变?

毫无疑问,苹果当前的战略取得了显著的成功他们出售大量的iPhone 4 s和4设备,和iOS扩大市场但今年有几个因素,建议改变策略。

如果苹果推出iPhone 5 c,同时我希望他们放弃iPhone 4和4 s他们三个定价层明年将是一个新的iPhone 5 s在高端,今天在中档的iPhone 5,新的5 c在低端。1这种方式,所有的新iphone将运动16:9的宽高比显示,和所有闪电适配器端口再见3:2显示器和族群的旧30端口。2

另一个因素是,我认为苹果需要把iPhone的低端产品线更低今天他们主要销售低端模型作为free-with-contract设备苹果没有iPhone在non-subsidized市场竞争在美国和其他补贴的市场,我希望5 c销售今天就像iPhone 4:“免费”合同但在non-subsidized市场,我希望5 c以较低的价格出售今天比一个未受资助的iPhone 4。

How low? Well, ever since 2007 and the original iPod Touch, it’s always seemed to me that the Touch suggests a floor for a hypothetical lower-priced iPhone拿一个iPod Touch和添加细胞网络组件繁荣,有你的低价iPhone。

iPad,苹果指控相当溢价为细胞模型,他们花费130美元以上相应的wifi版模型,适用于今天的iPod Touch阵容,你会得到一个32 GB的iPhone低成本$ 299 + $ 299 = $ 429但也有16 GB触摸仅为229美元节约成本,设备上的一部分是,它甚至没有后置摄像头And I’ve never believed that the $130 premium for cellular iPads is entirely related to component and assembly costs; I think Apple charges a premium for cellular iPads because they know many people are willing to pay that premium.

总而言之,我认为苹果可以建造和销售iPod Touch-caliber iPhone 5 c以399美元的价格,可能低至349美元。

Would this cannibalize sales of the actual iPod Touch? Perhaps, but modern-era Apple has never been afraid of cannibalizing its own products但不要低估触摸——更薄、更轻还呼吁许多客户,和触摸一直比iPhone更薄、更轻。

一个更好的问题是5 c是否会同类相食的销售5 s(和5,如果停留在作为中间层模型)如果苹果公司正常运作,这不该是一个问题我预计5 s提供性能和相机升级应该清楚地把它除了与iPod Touch-caliber规格5 c模型相机本身可能是值得的区别按照fingerprint-scanner-built-into-the-home-button将是另一个。

我考虑一个红旗,这一迹象表明,也许我们应该开始担心乔布斯时代,如果苹果受损软件5 c减少它对5和5 s。分析师Gene Munster预测不过,:

In terms of the phone itself, we expect the cheaper phone to have a plastic casing, 4” display, and lower end internal specs (processor, camera, memory, etc.) than the 5S/5 line up. Additionally, we believe that Apple may exclude some software features, such as Siri, which we note was not an option on the iPhone 3GS or iPhone 4 upon launch.

我认为,至少希望,明斯特是错误的苹果可以保留前沿软件功能devices; they can’t do that for brand-new onesThere can be no penalty for buying a lower-priced iPhone 5C, only rewards for splurging on the higher-priced models, and those rewards should revolve around hardware (camera quality, CPU speed, fingerprint sensor, etc.)The 5C is not about selling a piece of junk to some sort of unwashed masses; it’s about continuing to push the price down to expand the iPhone’s market without changing what the iPhone brand stands forSiri现在这个品牌的重要组成部分如果苹果认为iPhone 5 s需要“保护”,那么5 s(和苹果本身)的问题。

如果5 s不够吸引人仅根据硬件与5 c,那么我就当一回吧至少人们购买5 c仍然购买iPhone但我不希望5 s有任何此类问题。


  1. 我不知道“5 s”和“5 c”的实际名字新iPhone苹果准备宣布,但历史让5 s看起来像一个不错的选择,和5 c听起来像一个好名字的塑料iPhone有一个颜色数组。↩︎

  2. 如果我是正确的,这将使iPad 2的最后30港口设备我期望他们放弃设备10月,当新的ipad公布。↩︎