向后的工作技术

在WWDC 1997年,史蒂夫·乔布斯,刚刚回到苹果,举行一个完全开放的问答环节。有视频——尽管低质量(VHS传输?)-在YouTube上这是一个了不起的会话,乔布斯在他的即兴最好但更重要的是,表达的哲学和策略工作正确预测苹果接着所做的一切在他的领导下,今天,公司继续工作简而言之,他是非常开放和诚实的和有先见之明。

我的今天的妙语,谷歌已经开始让我想起pre-NeXT苹果在90年代——宣布更酷比他们实际释放酷产品研发的原型——让人想起这个会话的部分之一有一个五分钟的短片,只是这段在这里

开始暴躁的评论从一个与会者担心苹果OpenDoc而死Attendee: “It’s sad and clear that on several counts what you’ve discussed, you don’t know what you’re talking about.” Jobs deftly laughs off the insult, and goes on to explain that he has no doubt that OpenDoc contains some great technology — that it allowed for things no other technology could accomplish但这仅是不够的。

然后他说:

One of the things I’ve always found is that you’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try to sell itAnd I’ve made this mistake probably more than anybody else in this roomAnd I got the scar tissue to prove it.

如果不是显而易见的,这当然是显而易见的事后,下本身就是最大的伤疤神奇的技术,操作系统和开发框架,1988年首次亮相,今天作为基础几乎整个苹果的产品线但是下一个从来没有把技术变成了一个成功的产品没有关注产品、新技术是一个有风险的事业。

这就是为什么工作拆除了苹果的纯研发部门先进技术集团ATG所做的工作不是全部扔掉,但仍是什么都关注于产品而非技术化向后从产品和工作的技术,而不是反过来让世界上所有不同的苹果。

微软、英特尔、谷歌、IBM和许多其他公司今天所有超出苹果的“研发”《华尔街日报》报道,在2004年至2007年之间,诺基亚比苹果公司研发的9倍(222亿美元和25亿美元)这种差异使得一些结论苹果公司在研究和开发花钱斤斤计较相反,我认为这表明苹果比竞争对手更集中。

What is focus? Again, we return to Jobs, on stage at WWDC, 17 years ago在会话中第一个问题是,简单地说,“使用OpenDoc呢?”

工作:

What about OpenDoc? What about it? [观众大笑。] It’s dead, right? Let me say something that’s sort of genericI know some of you spent a lot of time working on stuff that we put a bullet in the head of我很抱歉我觉得你的痛苦But Apple suffered for several years from lousy engineering managementI have to say it. And there were people that were going off in 18 different directions doing arguably interesting things in each one of them. Good engineers — lousy managementAnd what happened was you look at the farm that’s been created with all these different animals going in different directions and it doesn’t add upThe total is less than the sum of the parts.

And so we had to decide, what are the fundamental directions we’re going in? And what makes sense and what doesn’t? And there were a bunch of things that didn’tAnd microcosmically they might have made sense; macrocosmically they made no senseAnd you know, the hardest thing is… you think about focusing, right? You think, “Well, focusing is saying yes”No, focusing is about saying no. Focusing is about saying noAnd you’ve got to say no, no, no. When you say no, you piss off people.

苹果将一直说不,不,不正因为如此,他们将继续得罪的人了。