开始暴躁的评论从一个与会者担心苹果OpenDoc而死Attendee: “It’s sad and clear that on several counts what you’ve discussed, you don’t know what you’re talking about.” Jobs deftly laughs off the insult, and goes on to explain that he has no doubt that OpenDoc contains some great technology — that it allowed for things no other technology could accomplish但这仅是不够的。
One of the things I’ve always found is that you’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try to sell itAnd I’ve made this mistake probably more than anybody else in this roomAnd I got the scar tissue to prove it.
What is focus? Again, we return to Jobs, on stage at WWDC, 17 years ago在会话中第一个问题是,简单地说,“使用OpenDoc呢?”
What about OpenDoc? What about it? [观众大笑。] It’s dead, right? Let me say something that’s sort of genericI know some of you spent a lot of time working on stuff that we put a bullet in the head of我很抱歉我觉得你的痛苦But Apple suffered for several years from lousy engineering managementI have to say it. And there were people that were going off in 18 different directions doing arguably interesting things in each one of them. Good engineers — lousy managementAnd what happened was you look at the farm that’s been created with all these different animals going in different directions and it doesn’t add upThe total is less than the sum of the parts.
And so we had to decide, what are the fundamental directions we’re going in? And what makes sense and what doesn’t? And there were a bunch of things that didn’tAnd microcosmically they might have made sense; macrocosmically they made no senseAnd you know, the hardest thing is… you think about focusing, right? You think, “Well, focusing is saying yes”No, focusing is about saying no. Focusing is about saying noAnd you’ve got to say no, no, no. When you say no, you piss off people.