生态系统国际象棋游戏

哈里麦克拉肯,“美联航的机上视频流:苹果赢得应用战争的更多证据“:

Much of the time, I’m an Android user myself, so I’m happy when something is available for Google’s operating system and sorry when it isn’tBut despite the fact that iOS’s market share is much smaller than that of Android, and has been for years, Apple devices are still nearly always first in line when a major company or hot startup has to decide where to allocate its development resourcesThat’s a dynamic that pundits keep telling us makes no sense — but it’s happening, and it’s an enormous competitive advantage for Apple听起来像是对我的胜利。

我基本上同意麦克拉肯的意见,但我会对一个词的选择嗤之以鼻称之为一个“应用战争”忽略了关键元素,给了iOS这样的强势地位iOS拥有大量应用程序,可从应用程序商店轻松安装Android有无数应用程序,可以从各种应用程序商店和容易安装——和所有Android手机来自大品牌标准的谷歌玩商店预装如果你想到的只是“应用程序”,那听起来像Android应该是平等的,如果不是直接获胜,因为它的市场份额更大。

我会说这是一个生态系统战争,而不是一个应用程序war — and that once you start thinking about it this way, it makes sense why iOS is ahead, and tends to be supported first (if not exclusively) by things like United’s new in-flight streaming service or Facebook Paper.

硬件方面,只有少数支持的iPhone和iPad型号可以让开发人员更容易定位它们此外,每个iOS设备都附带一个GPU,现在或者在过去的两年内,它是顶级的移动GPU您可以争论(我不会,但很明显,很多人都这样做)从消费者的角度来看,Android的众多设备选择是件好事但从第三方开发人员的角度来看,设备越少,支持整个平台就越容易使平台吸引开发者的最佳位置是在少数设备上拥有许多用户那是iOS。

Software-wise,iOS和Android只是表面等效:类unix操作系统下罩,带有触摸屏用户界面呈现给用户但从开发人员的角度来看,它们并不等同Android确实(或者更好的放,允许)iOS没有的东西但iOS在某些领域具有深度,例如视频播放和GPU加速动画,其中Android很浅我已经与来自公司的众多开发人员进行了流媒体视频服务,并且他们都同意这不仅仅是更容易,而是比Android更容易支持iOS苹果有几十年视频播放(和视频编辑 - 在Android上工作得更多的东西)和图形加速的经验iOS能画一个血统在这些方面回到第一个版本的QuickTime NeXTStep(1992)和(1989)。

然后是用户人口统计数据如果您只是谈论市场份额 - 平台A拥有70%的份额,平台B拥有25%的份额,因此平台A应该比开发人员对B更具吸引力 - 你暗示所有用户都是等价的他们不是。正如我一年前在分支线程中写的那样在iOS和Android使用差异(iOS用户花更多的钱,为什么安装更多应用程序,和浏览网页,即使他们数量):

The elephant in the room: people who choose iOS devices are better customers than people who choose AndroidOr inverted: iOS (and iOS devices) are designed to attract better customers.

I think the reason many shy from stating this bluntly is that “better customers” sounds dangerously close to “better people”. But there’s no reason to tip-toe around thisThere’s no hypocrisy in believing that all people are created equal, but all customers are not.

一个例子,恰好与美联航的新机上服务相关:Gogo的飞行中使用的Wi-Fi使用数字来自一年前

Apple devices are still reigning above the clouds, following the tablet trend with the iPad being the device of choiceAmong all mobile devices being used to connect through Gogo, 84 percent carry Apple’s iOS operating system while 16 percent carry the Android operating systemIf you look only at the smartphones our customers are using, the iPhone makes up 73 percent and all Android devices make up 26 percent, with Blackberry and Windows based devices each making up less than 1 percent of devices being used in air.

假设美联航的飞行中的Wi-Fi数量甚至与Gogo的数据模糊不清,iOS在市场份额方面也是如此。Apple offers a more appealing hardware platform (far fewer devices, all of them with high end performance); a richer, deeper software platform; and a more engaged, higher-spending customer base所有这些因素共同使iOS成为拥有最强开发人员支持的移动平台Android的生确实是最好的Android市场份额会,developer-support-wise,但远不及足以克服苹果剩下的优势。

说苹果正在下棋,而谷歌,三星,微软和其他人正在玩跳棋是不公平的它更像是他们所有下棋,苹果公司赢了,但是有一大批技术和投资者评论家认为这场比赛跳棋因而深感迷茫。