Nocera编年史

纽约时报专栏作家乔·诺塞拉(“纽约时报”专栏作家而且我认为你是一个粘液桶“史蒂夫乔布斯电话成名”致力于他的周末专栏到Apple他描述了一家已经衰落的公司,多次引用Yukari Iwatani Kane的话广泛-的锅 闹鬼的帝国

The only real way to stave off further decline is to come out with a product that establishes a whole new category — the way the iPad did in 2010但这似乎不太可能“Outside the echo chamber of Apple’s headquarters, the notion of the company’s exceptionalism has been shattered,” Kane writes.

这就是Nocera认为苹果推出类似iPad的新产品“似乎不太可能”的说法:Yukari Kane在她的书中写过真。

正如我一再写的那样,这些相信史蒂夫乔布斯不可或缺的苹果熊可能是对的我们还不知道只有时间会给出答案But (again, as I’ve written repeatedly) the evidence so far doesn’t back that theory up, and the “new category” breakthrough products were in fact few and far between under Steve Jobs, too, and often dismissed by critics upon their unveiling在这些稀有的新产品之间,公司的生命血液一直都是渐进式改进到现有产品。

诺塞拉:

Which brings me back to the litigation with Samsung — the company that is coming to market with products that are every bit as good as Apple’s, and at a lower price to bootThis never-ending litigation is yet another sign that Apple is becoming a spent forceSuing each other “is not what innovative companies do,” said Robin Feldman, a patent law expert at the University of California, Hastings College of the Law.

我认为“与苹果公司一样好的产品,并以更低的价格启动”条款(解锁16 GB Galaxy S5)的两个方面在亚马逊上花费超过700美元; unlocked 16 GB iPhone 5S’s花费649美元),但让我们把它放在一边“闹鬼的帝国”理论对苹果公司的主要推动力是史蒂夫·乔布斯不可或缺,并且公司一离开就进入了不可避免的衰落状态但史蒂夫乔布斯是谁告诉他自己的传记作者

Our lawsuit is saying, “Google, you fucking ripped off the iPhone, wholesale ripped us off.” Grand theftI will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrongI’m going to destroy Android, because it’s a stolen productI’m willing to go to thermonuclear war on thisThey are scared to death, because they know they are guiltyOutside of Search, Google’s products — Android, Google Docs — are shit.

就像凯恩一​​样她的作品早在二月份为了纽约客的网站,试图对于Scott Forstall来说,它有两种方式— arguing that Apple Maps was “a fiasco” in the very next paragraph after arguing that Tim Cook should not have fired Forstall, the executive who was responsible for Apple Maps in iOS 6 — Nocera here has painted Apple into a damned-if-they-do, damned-if-they-don’t scenario他花费了大部分专栏,认为苹果公司被搞砸了,因为他们在没有乔布斯的情况下失败了但现在他说他们被搞砸了,因为他们正在做究竟what Jobs expressly told his biographer he wanted to do: fight Android handset makers — and by proxy, Google — tooth and nail in court.

相互诉讼'不是创新公司所做的'“,Nocera援引专利法专家的话但苹果起诉并威胁起诉公司每时每刻史蒂夫乔布斯当CEO乔布斯开玩笑说在揭幕期间已经在舞台上为iPhone的各个方面申请了专利乔布斯,苹果起诉并最终破产由少年经营的苹果谣言网站。

我认为苹果公司在过去三年里没有做过让Nocera无法撰写本专栏的内容与凯恩和她的书一样如果没有史蒂夫乔布斯,公司就会失败没有will convince them otherwise.


我的直觉是,对于“闹鬼帝国”的人群来说,2014年将会发挥不佳如果蒂姆库克愿意告诉华尔街日报,“我们真的在研究一些非常棒的东西我认为没有人会说他们不是一个新类别,“我会接受他的话。

我不知道库克指的是什么产品但如果历史重演,那么宣布这些新产品 - 以及年度新版iPhone和iPad和MacBooks - 将无助于平息注定失败的乔布斯评论家的可能性很大。

The iPad was “just a big iPhone” when it was unveiled in 2010; today it’s hailed as Apple’s last great new product我的猜测是,我们会看到今年苹果公司发布的相同反应即使是最令人惊叹的新产品 - 例如iPhone - 也要花费数年才能在市场上证明自己这是一场漫长的比赛。

Even then — come, say, 2017, when Apple is reaping billions in profits from some product first introduced this year — the doomed-without-Jobs crowd could (and I bet will) just argue that the product succeeded only because it had been conceived while Steve Jobs was alive它永远不会停止。

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