巧妙的道奇

2014年6月20日华尔街日报记者Daisuke Wakabayashi的故事

Apple is planning multiple versions of a smartwatch — dubbed the iWatch in the media — later this year, according to people familiar with the matter.

到现在为止还挺好。

The devices will include more than 10 sensors to track and monitor health and fitness data, these people saidTaiwanese manufacturer Quanta Computer Incis expected to start producing the devices in two to three months, they said.

不太好9月份才开始生产,甚至关闭和苹果的网站列出了只有两个传感器用于健康和健身追踪:加速度计和心率传感器。

昨天,Wakabayashi解释了这些差异

当苹果公司started developing its smartwatch, executives envisioned a state-of-the-art health-monitoring device that could measure blood pressure, heart activity and stress levels, among other things, according to people familiar with the matter.

But none of those technologies made it into the much-anticipated Apple Watch, due in April有些没有可靠的工作Others proved too complexAnd still others could have prompted unwanted regulatory oversight, these people said.

That left Apple executives struggling to define the purpose of the smartwatch and wrestling with why a consumer would need or want such a deviceTheir answer, for now, is a little bit of everything: displaying a fashion accessory; glancing at information nuggets more easily than reaching for a phone; buying with Apple Pay; communicating in new ways through remote taps, swapped heartbeats or drawings; and tracking daily activity.

苹果拒绝发表评论。

如果我们若林史江的报道,和他的“知情人士”的来源,在票面价值,这就是我们需要相信:

  • 截至2014年6月20日,苹果公司计划在今年年底之前发售Apple Watch,这意味着10月份,以便迎来节日季节也就是说,6月份,Apple认为距离发货还有四个月的时间。

  • 今年6月,苹果认为这款手表将包含“超过10个传感器来跟踪和监测健康和健身数据”,但到9月他们已经放弃了大部分传感器并且仍然没有预计到2015年初才会出货。6月份,他们预计到10月份将出售一台带有10个以上传感器的手表,但截至9月份他们已经取消了加速度计和心率监测器以外的所有传感器。将运输截止日期缩短了六个月。

  • 9月,当苹果公司认为距离航运还有7个月或更短时间1,他们认为预先宣布Apple Watch具有战略意义但根据Wakabayashi的“熟悉此事的人”的说法,6月份他们认为距离航运只有四五个月的时间,他们没有在WWDC预先宣布这款手表。

也许这正是发生的事情我不知道But it doesn’t sound anything like how product development within Apple works from my knowledge我知道,直到某一点,Apple预计将在2014年发布这款手表我发现很难相信他们仍然相信六月份我发现更难以相信他们仍然计划在6月份进行血压监测和压力水平检测等事情,同时仍然认为他们可以在2014年出货。

To be fair, Wakabayashi’s June 2014 story doesn’t say “blood pressure monitoring” or “stress level detector”, but it does say “more than 10 sensors to track and monitor health and fitness data”, and that turned out not to be true.

我也毫不怀疑苹果公司在Apple Watch三年开发期间对各种传感器都很苛刻这就是他们开发产品的方式:提出一系列想法,尝试看起来最好的想法,迭代和改进和改变(缩小焦点),直到他们得到感觉正确的东西The iPhone, for example, started as a tablet project.

它给我的方式是,Wakabayashi的2014年6月故事的消息来源并不是“熟悉此事”,而是熟悉最好已经过时的计划,在2014年推出更健身/健康的Apple Watch他本周的报告更像是试图让它看起来像4月实际出现的Apple Watch那是错误的,而不是他去年的报道。

The artful dodge: the rumor was actually right; it’s the shipping product that contradicts the rumor that is wrong.


  1. Tim Cook, during January 27’s quarterly analyst conference call: “And just to clarify, what we had been saying was early 2015, and we sort of look at the year and think of ‘early’ is the first four months, ‘mid’ is the next four months, and ‘late’ is the final four monthsTo us, it’s sort of within the range, so it’s basically when we thought.” ↩︎