关于iMessage的粘性

Lauren Goode几周前为The Verge写作,“iMessage是让我不知所措的胶水":

As someone who vacillates between iOS and Android fairly often, but who considers a lightly cracked iPhone 6S her daily driver, I’m also considering whether the Pixel phone is the next phone to buyAll of the software I use now is available on Android: all of my top email, calendar, music, fitness, photography, task-based, work collaboration, and social networking apps are there.

但是一个应用程序不是,那就是iMessage。

这里有很多道理,特别是对于那些主要在Google生态系统中用于电子邮件,日历,照片等的人很多人使用iphone和Google应用程序,Android手机我知道一些人认为iphone客户端设备对谷歌的生态系统比Android设备运行Google自己的操作系统特别是,我认为这在硅谷很常见I notice it frequently when I see the homescreens on iPhones used by members of the press who cover the wider industry (as opposed to those who focus more on Apple)这就是我认为Google的Pixel手机的目标:不是大众市场本身,而是目前在iPhone上使用大量Google服务的技术精英另一种说法是:如果像素没有让使用iPhone切换的谷歌员工切换,那么什么都不会。

见,例如,岁的查理Warzel BuzzFeed列,“Apple的垃圾抽屉问题":

There’s a folder on the homescreen of my iPhone affectionately labeled “Apple Crap.” Inside, a colony of flattened, painstakingly designed app icons gather dustWith the exception of the Health and Podcast apps, I’ve become accustomed to relegating Apple’s (undeletable) native apps to the junk drawerThe containment strategy started back in 2012, when Apple Maps suggested I head to a work meeting in the middle of the Hudson River, and I’ve never looked backAn informal office poll also concluded that I’m not aloneWe’ll wait hours in line in the cold/heat/rain/snow for a shiny new piece of Apple hardware — but once we get it, the first thing we do is fill it with third-party services, leaving Apple’s proprietary apps tucked away in lonely folders on third or fourth screens.

这听起来不像是一个典型的iPhone用户,谁可能会使用全部或大部分的苹果的内置应用程序Apple Maps,例如,在iOS上比谷歌地图更受欢迎但Warzel的描述听起来就像那些可能被Pixel诱惑的iPhone用户iPhone用户(主要是Apple生态系统(iCloud,Safari,Apple Mail等))和属于Google生态系统(Google云端硬盘,Google日历,Chrome,Gmail等)的用户之间存在分歧。

这样是一个例外与iMessage得到连接两个iPhone用户在Google的生态系统iPhone用户在苹果生态系统For a lot of us here in the U.S., that’s just about everyone we know今年Google的两项主要Android计划是Allo和Duo,他们对iMessage和FaceTime的回答并非巧合。我不认为它会起作用Google生态系统上的iPhone用户可能会安装Duo和Allo,而那些切换到Pixel手机的用户默认会安装它们但是我不明白为什么iPhone用户在苹果生态系统将安装组合或紧密相联的足够大的数量差异切换到一个像素的人从iPhone手机仍会想念iMessage和FaceTime。

iMessage和FaceTime与同一个Apple ID系统绑定,但它们的受欢迎程度之间存在细微差别iMessage获得牵引取代短信,你只是做了你之前用来做iMessage存在走过去iMessage的消息而不是短信如果两人签署了iCloud苹果取代短信的方式为自己的用户,让短信仍作为短信的回退和其他人只是天才。

FaceTime,另一方面,引入新的东西:低延迟、高质量的视频聊天FaceTime并不是第一个视频聊天存在,但这是第一个重要的大众市场我已经忘记了使用FaceTime看过角色的电视节目和电影,经常提到它的名字FaceTime是数百万家庭生活中有意义的一部分。

回到古德:

Back in June, when Apple showed off a bunch of new iMessage features and said it would be opening up iMessage to third-party app developers, some people wondered whether the company would go even a step further and将iMessage带入Android手机It was a valid question in the “who-really-knows-what-Apple-will-do” sense, but still,这个想法对我来说没什么意义Of course Apple wasn’t going to allow iMessage to function on Android: iMessage is the glue that keeps people stuck to their iPhones and Macs.

iMessage-for-Android谣言是由MacDailyNews发起虽然我不会赌它,但我并不完全不屑一顾我依然认为这迟早会发生的。这是我6月份写道

It’s a little surprising if true, but remember that Apple is now boasting about its prowess as a services companyMessaging is a serviceAnd it makes even more sense if, as rumored, there’s a payments component coming to iMessage.

我从小小鸟那里听说,iMessage for Android的模型在公司内流传,各种UI风格从看起来像iOS Messages应用程序到纯粹的Material Design。1iMessage for Android可能永远不会看到光明,但是详细模型的存在强烈暗示它当然没有“当然没有”。

作为iOS / MacOS独家,iMessage是一个胶,“使人坚持他们的iphone和mac”,不是胶水iMessage for Android肯定会引导一些iPhone用户切换到Android,但我认为这个数字足够小,可以成为Apple的舍入错误苹果获胜,人们通过创建设备和经验想要使用,而不是他们使用Apple创造了欲望,而不是义务如果iPhone不是仅仅因为最好的而蓬勃发展,那么苹果已经陷入了困境I would argue that in some ways Apple might be better off releasing iMessage for Android, simply to remove a crutch.2

But for a company that has failed at most attempts to create social networks, Apple has inadvertently built one with all of those little blue bubbles.

没有什么无意iMessage的成功。


  1. 例如,苹果音乐为Android很材料y字形它使用Android的系统字体,侧边栏的Android标准汉堡菜单,Android的共享菜单图标,Android风格的导航控制器转换动画等等I may not be well-enough attuned to idiomatic Android UI design to notice where Apple Music is iOS-y, but I can categorically state that Apple Music for Android is far more Android-y than any of Google’s iOS apps are iOS-y. ↩︎

  2. 每次我打开FaceTime,至少有一个读者将管问乔布斯台上的承诺在2010年首映发布FaceTime作为“开放标准”错误的两种方法首先,这个故事告诉我,释放FaceTime开放标准是一个单方面决定工作而在2010开发者大会FaceTime工程团队了解到它当我们——当工作承诺在舞台上它不是设计或工程从一开始就打开,所以即使在最好的情况下,它可能已经多年FaceTime去打开但更糟糕的是,Apple失去了对FaceTime的专利诉讼要求他们改变FaceTime的架构。

    所以我不认为我们会看到FaceTime作为一个开放的标准但是我认为把工作的情绪想要它是一个开放的标准适用于发布iMessage for Android的想法Apple doesn’t need to rely on platform-exclusive lock-in. ↩︎︎