不要为iPhone版保持呼吸

我的链接今天Greg Koenig的出色解释for why the new ceramic Apple Watch Edition does not presage the use of a similar material in next year’s iPhone (in short: Apple needs to produce up to one million iPhones per day, and the ceramic process Apple is using for the watch would take way too long to meet that demand),几位读者问道如果苹果可能会苹果看版路线:做一个特殊的陶瓷iPhone版,以更高的价格出售。

苹果肯定可以做这个但我不认为他们会我有经常说that the iPhone reminds me of安迪沃霍尔关于可口可乐和美国的伟大言论

What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorestYou can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, tooA Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinkingAll the Cokes are the same and all the Cokes are goodLiz Taylor knows it, the President knows it, the bum knows it, and you know it.

一款价格相当昂贵的限量版陶瓷iPhone将打破这一局面,而且在我看来它会从iPhone的品牌中脱颖而出iPhone并不便宜,但它们对很多人来说都是实惠的,每个人都知道他们正在获得世界上最好的手机昂贵的限量版iPhone将意味着大多数iPhone买家都知道他们只能获得第二名。

去年,苹果公司凭借10-20,000美元的金牌手表进行了这项计划,但手表却是不同的动物一般来说,手表从未像可乐一样一直有低价手表和奢侈手表。

足够的10周年纪念的东西

让我在这里添加一个关于几个月来困扰我的事情的说明:苹果明年要做一些“特别”的事情以纪念iPhone成立10周年我会大打赌他们不会蒂姆·库克(Tim Cook)的苹果公司比史蒂夫·乔布斯(Steve Jobs)更容易回顾,史蒂夫·乔布斯几乎痴迷于前瞻性思维,但只是略微他们犯了一个40秒40年的视频例如,为了纪念公司今年成立40周年,但它只有40秒眨眼,你错过了。

苹果公司不打算制作任何产品的特别版 - 更不用说iPhone,这是他们最重要的产品 - 只是纪念周年纪念日不要告诉我的20周年纪念Macintosh- 这是旧苹果公司正在走向破产的产品,也是他们原因的完美典范不能一些标记为任意做点特别的事情作为一个周年纪念日。

很多iPhone猜测10周年有关传言明年的新iPhone可能运动新工业设计,采用边对边显示,消除了正面的顶部和底部边框如果这样的设计似乎明年,时间将是纯粹的巧合。

What’s the logic otherwise? That Apple could have debuted that design this year, but didn’t, simply because they wanted to hold off until the iPhone’s oh-so-precious 10th anniversary? That is not how a technology company operates为了保持其作为全球领先手机制造商的地位,Apple必须尽可能快地向前推进他们只知道一种玩游戏的方式:尽可能努力

没有得到任何阻碍苹果产品只是为了让下一个更特别如果会有一个新的边缘iPhone设计,它会显示当它准备好了——不早,也没有以后它将毫无意义阻碍更多视觉上给人印象深刻,几乎优越1设计只是为了能够在一年后称它为“10周年纪念iPhone”这意味着今年会销售更少的iPhone,同时坚持使用熟悉的6 / 6S外形,而不是销售任何额外的iphone明年没有一个人——没有人会买任何新iPhone只是因为它是第十周年纪念版。

每一年,苹果发布能够做出最好的iPhone而已It makes no more sense for a tech company to hold back a new design for an entire year just to mark an anniversary than it would for a, say, 99-year-old sports team to bench its star player for a year to make their 100-year-anniversary team even more special我确实相信苹果公司在这个行业中处于领先地位,但他们并没有领先于这样的利润,以至于他们只能为“周年纪念”营销噱头而努力。

如果Apple明年没有提到2017年是原版iPhone 10周年,我也不会感到惊讶如果他们确实提到它,我认为这将是舞台上的简短传递参考,而不是任何广告或营销活动的一部分。2新的iPhone - 新的Apple产品,期间 - 作为销售周年纪念是变老。


  1. If Apple goes with an edge-to-edge display, they can either keep the display sizes the same (4.7- and 5.5-inch) and greatly reduce the overall size of the devices, or they can keep the device sizes the same as they are now and greatly increase the size of the displays无论如何是一个胜利(My guess though is that Apple will shrink the devices — Apple likes smaller devices.) ↩︎

  2. I’ll enjoy a nice serving of homemade claim chowder if Apple goes and names next year’s iPhone the “iPhone 10” and makes the anniversary central to its branding. ↩︎︎