苹果公司对竞争对手的持续需求

Chris Matyszczyk,为CNet写作

研究咨询公司Brand Keys刚刚发布了它2017 Customer Loyalty Engagement IndexThis seeks to find the “category drivers that engage customers, engender loyalty and drive real profits.” It’s based on the views and emotions of 49,168 consumers aged between 16 and 65.

而当他看着结果, I fear we may see Tim Cook dancing on the tables at some local Cupertino hostelry.

When it comes to the smartphone category, the top driver is Apple. In tablets, it’s Apple在笔记本电脑中,它是AppleYes, this despite the launch of the somewhat deflating MacBook Pro.

What about online music? Goodness me, it isn’t SpotifyIt’s Apple Music.

Even in the headphones product category, Apple-owned Beats ties with LG as the category driver.

考虑到Brand Keys与发表一篇标题为“Apple iPhone 7糟透了(当它建立忠诚度时)“9月19日。

But with the possible exception of music, isn’t it inarguable that Apple leads in all these categories? Who else even可以be named the customer loyalty or brand leader in tablets or laptops? No one你可以在手机中为三星提供案例,但我认为大多数观察家都会同意他们一直是百事可乐对iPhone的可乐,并且在Note 7惨败之后,他们的地位比以往任何时候都更加震撼。

我认为今天关于苹果公司状态如此惊愕的一个原因就是害怕他们在这些类别中的明确领导能够或已经导致自满情绪我九年前写的对苹果公司来说如果有的话会更好更多竞争从以设计和创新为重点的竞争对手,我认为今天仍然如此这就是为什么我认为特斯拉是苹果少数几个严肃的竞争对手之一,尽管他们还没有(也许永远不会)直接与苹果竞争,除了通过招聘天赋