Mac Pro Lives

让我们不要围绕灌木丛我有好消息要分享:

Apple is currently hard at work on a “completely rethought” Mac Pro, with a modular design that can accommodate high-end CPUs and big honking hot-running GPUs, and which should make it easier for Apple to update with new components on a regular basis他们还在研究Apple品牌的专业显示器。

我也没有那么好的消息:

这些下一代Mac专业版和专业版显示“今年不会发货”(我希望这意味着“明年”,但所有苹果公司都表示“不是今年”。)与此同时,苹果公司今天发布了对现有Mac专业版的微弱速度更新售价2999美元的型号从4个Xeon CPU内核到6个,从双AMD G300 GPU到双G500 GPU3999美元的型号从6个CPU核心到8个,从双D500 GPU到双核D800D700 GPU没有其他任何改变,包括港口没有USB-C,没有Thunderbolt 3(因此不支持LG UltraFine 5K显示器)。

但也有更多好消息:

苹果公司有“伟大的”新iMac正在筹备中,计划于今年发布,包括专门针对专业市场大部分市场的配置。


假设你是Apple您遇到了以下问题三年前,你推出了一个全新的Mac Pros阵容由于多种原因,您尚未向这些计算机发送更新在某些时候,您得出的结论是,2013 Mac Pro概念存在根本缺陷它内部紧密集成,允许一些非常好的功能:它小而美丽(需要放置的专业机器)你的桌子,不是你的办公桌)它可以安静地低语但是这种紧密的整合使得很难定期更新几乎完全由外部Thunderbolt外围设备处理扩展的想法在纸面上听起来不错,但在实践中并没有成功GPU设计是一个糟糕的预测Apple bet on a dual-GPU design (multiple smaller GPUs, with “pro”-level performance coming from parallel processing) but the industry has gone largely in the other direction (machines with one big GPU).

所以你决定彻底重新设计Mac Pro但这种新设计今年不会出货你是专注于你的专业用户,但其中相当大的一部分正变得越来越不安他们怀疑 - 在某些情况下强烈 - 你不再关心他们了他们认为停滞不前的Mac Pro阵容标志着Apple不再关心他们,他们深深地担心Mac Pro不仅仅是等待重大更新,而是等待退役。

你是做什么?

目前只有两种选择第一个是吸收它并等到下一代Mac专业版准备好宣布,并且沉默受苦,而越来越多的人指出目前Mac Pro的停滞是苹果放弃Mac Pro市场的证据。

第二个是咬紧牙关,告诉全世界你的计划是什么,即使这是你几十年的传统 - 公司文化的一个基本组成部分 - 让实际的运输产品,而不是未来产品的承诺,告诉你的故事。

Apple选择后者。


我们在一个不起眼的单层办公大楼内,位于Apple的扩展旧校园内,从One Infinite Loop穿过De Anza Boulevard这是Apple的Mac硬件产品实现实验室,内部更为人所知,称为“机器实验室”这是他们制作和改进新Mac硬件原型的地方我们没有看到任何酷他们没有时间举起一块黑布,向我们展示未来硬件的原型选择这个设置只是为了设定创新Mac硬件设计的基调 - 在整个Mac阵容中 - 不是过去的事情。

桌上只有九个人Phil Schiller,Craig Federighi和John Ternus(负责Mac硬件的硬件工程副总裁)可以代表Apple发言来自Apple PR的比尔·埃文斯(Bill Evans)将制定基本规则并运行时钟(我们有90分钟。)其他五位作家被邀请参加“关于Mac的小型圆桌讨论会”:马修潘扎里诺兰斯乌兰诺夫伊娜弗里德John Paczkowski和你的真实。

讨论正在进行中。

以下是席勒在Mac Pro上爆料的消息值得引用他的话:

With regards to the Mac Pro, we are in the process of what we call “completely rethinking the Mac Pro”我们正在努力We have a team working hard on it right now, and we want to architect it so that we can keep it fresh with regular improvements, and we’re committed to making it our highest-end, high-throughput desktop system, designed for our demanding pro customers.

As part of doing a new Mac Pro — it is, by definition, a modular system — we will be doing a pro display as wellNow you won’t see any of those products this year; we’re in the process of thatWe think it’s really important to create something great for our pro customers who want a Mac Pro modular system, and that’ll take longer than this year to do.

In the interim, we know there are a number of customers who continue to buy our [current Mac Pros]To be clear, our current Mac Pro has met the needs of some of our customers, and we know clearly not所有我们的客户None of this is black and white, it’s a wide variety of customersSome… it’s the kind of system they wanted; others, it was not.

In the meantime, we’re going to update the configs to make it faster and better for their dollarThis is not a new model, not a new design, we’re just going to update the configsWe’re doing that this week我们可以为您提供具体细节。

CPU,我们正在向下移动它们The GPUs, down the line, to get more performance per dollar for customers who DO need to continue to buy them on the interim until we get to a newly architected system.

在一个理想的世界中,是的,这些下一代Mac专业版(和新显示器)很快就会出货事实上,如果我们要说理想,他们已经发货了但毫无疑问,对于关心Mac Pro的人来说,这是一个非常好的消息我们这些有实地经验的人知道Mac Pro的配送很快就没有重大变化这意味着两件事之一:下一代Mac Pro还有一段时间,或苹果放弃了Mac Pro市场。

Given that, this is very good news for serious Mac users即使对于那些不购买Mac Pro硬件的Mac用户来说,这也是个好消息,因为这是Apple对专业Mac的承诺的一个标志。软件Apple没有理由承诺使用新的模块化Mac Pro,除非他们也致力于将Mac作为Mac的软件。

Apple在讨论期间与我们分享的一些统计数据和事实:

  • Apple的研究表明,15%的Mac用户经常使用至少一个“专业”应用程序这些应用程序适用于音乐创作,视频编辑,图形设计和软件开发等应用基本上,性能密集的应用程序另外15%的Mac用户使用专业应用程序的频率较低,但每月至少使用几次整个Mac用户群中有30%是Apple认为的“专业”市场。

  • 总体而言,Mac销售中笔记本电脑和台式机之间的差距约为80/20(就个人而言,我对台式机占据销售额的20%甚至有点惊讶我会猜到85/15,听到90/10会不会感到惊讶。)

  • 即使在专业用户中,笔记本电脑也是目前最受欢迎的Mac排在第二位的是iMacsMac Pro排名第三Apple拒绝透露Mac Pro在所有Mac销售中的份额,而不是“一位数百分比”,但我的直觉是单位数比1更接近1。

因此:只有30%的Mac用户属于Apple认为的专业市场大多数人使用MacBook Pros(或其他MacBooks)大多数使用桌面的用户都使用iMac这一切都不是一个惊喜 - 这也正是为什么那么多依赖Mac Pro的用户对其未来深表关注的原因对于Apple来说关心Mac Pro,它需要Apple关心少数用户。

Regarding iMacs, Schiller also said that new iMacs are in the works, slated for release some time this year (no specifics other than “this year”), including “configurations of iMac specifically with the pro customer in mind and acknowledging that our most popular desktop with pros is an iMac.”

然后Craig Federighi跳了进去说:

That is a pretty incredible evolution that we’ve seen over the last decade最初的iMac,你永远不会想到的远程触摸专业用途And now you look at today’s 5K iMac, top configs, it’s incredibly powerful, and a huge fraction of what would’ve traditionally — whether it’s audio editing, video editing, graphics, arts and so forth — that would’ve previously absolutely required the Mac Pros of old, are being well-addressed by iMacBut there’s still even further we can take iMac as a high performance, pro system, and we think that form factor can address even more of the pro market.

What struck me about this is that Apple was framing a discussion in which the big news — the whole point, really — was their pre-announcing a “completely rethought” next-generation Mac Pro by emphasizing that most of their pro users use MacBooks and most of the rest use iMacs — and that they have big plans in store for the pro segment of both of those product lines如果他们打破了Mac Pro即将消失的消息,这正是我所期待Apple的预期:我们正在放弃Mac Pro,因为它的时间已经过去 - 除了一小部分专业用户外,MacBook Pro和高端iMac都满足了他们的需求。

所以,对于苹果公司来说,通过强调他们有多少专业用户不需要Mac Pro来满足全新Mac Pro的需求似乎很奇怪但是如果你在当前的Mac Pro环境中考虑它,那就有意义了那些需要的人遇到MacBook Pros或iMacs的人都需要极致的性能目前的Mac Pro - 即使放弃其组件的时代 - 只能满足其需求一些那些用户对于其他人 - 对于那些需要市场上最快的Intel CPU,最大和最强大的GPU等的人- 目前的Mac Pro不太适合。

我们中的一些人试图盯住几个问题whenApple意识到需要重新开始并设计一款新的Mac Pro毫不奇怪,苹果公司不会让步但他们即将宣布当前的Mac Pro无法满足所有需要Mac Pro的用户的需求Federighi:

I think we designed ourselves into a bit of a thermal corner, if you willWe designed a system with the kind of GPUs that at the time we thought we needed, and that we thought we could well serve with a two GPU architectureThat that was the thermal limit we needed, or the thermal capacity we neededBut workloads didn’t materialize to fit that as broadly as we hoped.

Being able to put larger single GPUs required a different system architecture and more thermal capacity than that system was designed to accommodateSo it became fairly difficult to adjust. At the same time, so many of our customers were moving to iMac that we saw a path to address many, many more of those that were finding themselves limited by a Mac Pro through next generation iMac并且真正投入了大量精力。

席勒:

As we’ve said, we made something bold that we thought would be great for the majority of our Mac Pro usersAnd what we discovered was that it was great for some and not othersEnough so that we need to take another pathOne of the good things, hopefully, with Apple through the years has been a willingness to say when something isn’t quite what we wanted it to be, didn’t live up to expectations, to not be afraid to admit it and look for the next answer.

“错误”这个词没有被说出来,但这与我们接近苹果公司承认他们错误估计当前Mac Pro的概念一样接近然而,有一句话是“抱歉”这是席勒,在被问及他们是否已经为下一代Mac专业人士考虑外部设计之后:

We’re not going to get into exactly what stage we’re in, just that we told the team to take the time to do something really greatTo do something that can be supported for a long time with customers with updates and upgrades throughout the yearsWe’ll take the time it takes to do thatThe current Mac Pro, as we’ve said a few times, was constrained thermally and it restricted our ability to upgrade itAnd for that, we’re sorry to disappoint customers who wanted that, and we’ve asked the team to go and re-architect and design something great for the future that those Mac Pro customers who want more expandability, more upgradability in the future. It’ll meet more of those needs.


我的看法是Mac的未来是光明的Mac销量在2016年上升,再次超过整个PC行业,新款MacBook Pro也大受欢迎,销量同比增长“约20%”Mac每年为Apple提供250亿美元的业务,据该公司称,全球有活跃的Mac用户群有1亿人。

是的,与iPhone相比,这些数字都是花生,但是一切是花生与iPhone相比。

特尔努斯说得很清楚:“我们一些最有才华的人正在研究[Mac]我的意思是,坦率地说,很多这家公司,如果不是大多数公司,都在Mac上运行这是一家充满专业Mac用户的公司。“

我问苹果是否知道有多少严重的Mac用户开始怀疑该公司对Mac的承诺,特别是专业Mac用户的需求席勒说:

It’s a reasonable question, and this is why we’re here today, specifically, to address that question above all elseWe’re committed to the Mac, we’ve got great talent on the Mac, both hardware and software, we’ve got great products planned for the future, and as far as our horizon line can see, the Mac is a core component of the things Apple delivers, including to our pro customers.

我认为Apple在Mac Pro前端继续保持沉默是完全不可能的无论你认为今天对阵容的速度更新有多么令人失望,他们肯定比没有更新更好但苹果无法在没有承认其自身的情况下发布今天的速度颠簸,这些更新并不表明Apple致力于Mac Pro事实上,如果他们在没有对Mac Pro的未来发表任何评论的情况下发布了这些速度障碍,那么人们就会合理地断定Apple已经失去了该死的头脑。

最终,行动胜于雄辩但我非常喜欢昨天听到的话。


讨论中的一些其他杂项:

  • 接近尾声时,John Paczkowski有心思询问Mac Mini,直到那时才提到它。席勒:“就我而言,我会说Mac Mini是我们阵容中的一个重要产品,我们并没有提出它,因为它更多的是消费者与一些亲用... Mac Mini仍然是我们产品阵容中的一款产品,但今天还没有什么可说的。“

  • 席勒,苹果公司自己的专业应用程序:“我只想重申我们在那里的坚定承诺无论是Final Cut Pro X还是Logic Pro X,这些软件产品都有团队致力于为我们的客户提供优质的专业软件没有脚下的气体。“

  • Federighi:“我认为如果你使用Xcode下载作为指标,那么软件开发人员可能是我们最大的专业观众It’s growing very quickly, it’s been fantastic.”

  • 当被问及将来的下一代Mac专业版将在美国集合时正如现在的那样,席勒说:“我们还没准备好谈论这个问题更进一步,我们很乐意。“

  • For examples of the type of software that the current Mac Pro isn’t well-suited for, Federighi mentioned VR: “Those can be in VR, those can be in certain kinds of high end cinema production tasks where most of the software out there that’s been written to target those doesn’t know how to balance itself well across multiple GPUs, but can scale across a single large GPU.”

  • 我询问了脚本和自动化 - Apple是否仍将脚本和自动化视为专业市场的重要组成部分Federighi:“我们认为系统的脚本化和自动化仍然非常重要。”

以前: 甲板,Adieu
下一个: “所谓的”