农奴巨人的农场

乔什·马歇尔也发表一篇很棒的文章详细描述了控制谷歌拥有广告行业,“谷歌的农场的农奴":

但这里橡胶真正满足的道路The publishers use DoubleClick大广告客户使用DoubleClickThe big global advertising holding companies use DoubleclickEverybody at every point in the industry is wired into DoubleClickHere’s how they all play togetherThe adserving (Doubleclick) is like the road(Adexchange)是最大的汽车在路上But only AdExchange gets full visibility into what’s available(There’s lot of details here and argument about just what Google does and doesn’t know但请相信我They keep the key information to themselves这不是一个怀疑It’s the model.) So Google owns the road and gets first look at what’s on the roadSo not only does Google own the road and makes the rules for the road, it has special privileges on the roadOne of the ways it has special privileges is that it has all the data it gets from search, Google Analytics and GmailIt also gets to make the first bid on every bit of inventory当然这是至关重要的First dibs with more information than anyone else has access to(Some exceptions to thisBut that’s the big picture.) It’s good to be the kingIt’s good to be a Google.

谷歌的垄断控制几乎是可笑的是伟大的It’s a monopoly at every conceivable turn and consistently uses that market power to deepen its hold and increase its profitsJust the interplay between DoubleClick and Adexchange is textbook anti-competitive practices.

文章很长但很有趣我几乎可以肯定,留下了很多钱在桌子上在过去的十年里,避开了主流网络广告行业,但我不后悔我也知道,DF的独立广告流不会规模为大型网站工作数十或数百的作家,编辑,和设计师。

我告诉故事在几个月前,我得到了从亚马逊的联盟计划,因为一篇文章从十年前我鼓励DF读者书签亚马逊联盟URL我真的认为这是允许返回当我写它,但显然现在对亚马逊的条款这很好但他们甩了我有点令人不安的方式:

  • 没有任何警告第一个也是唯一一个邮件我收到关于这个通知我,我的帐户已经终止

  • Their only explanation was that “You are not in compliance because you are encouraging customers to bookmark your Amazon links, as opposed to clicking through your website to reach Amazon.” They did not include a link to the article or articles where I violated this rule我强烈怀疑本文从2004年

  • 电子邮件来自一个匿名(也许自动化?)“亚马逊同伙”电子邮件地址没有迹象表明有任何上诉这个决定,恢复我的账户。

这是电子邮件的全文我唯一修订是我个人的电子邮件地址(你必须爱“最热烈的问候”完毕去年我给这个衬,他打趣道:“我猜这就是你说去你妈的在西雅图?”)

这封邮件我将分类反应“温和的烦恼”,但那是因为我大大减少使用亚马逊会员链接在过去的几年里早期的万博manbetx贴吧,亚马逊联盟收入我的整体收入的很大一部分它从来不是最大来源,甚至接近它,但它是重要的。

如果还是这样的话,我就会发现这封邮件超过温和烦人有很多的网站依赖在亚马逊联盟收入当它工作时,真的是一个伟大的系统:亚马逊出售更多的东西,读者遵循相同的链接支付正常价格,因为他们会如果他们没有使用附属链接,和出版商得到一个小的事务但绝不是同行之间的关系亚马逊拥有所有的力量,正如上面,他们随时可以拔掉插头,没有预警,没有追索权。

他们不是邪恶的他们根本不关心。