苹果: ”向客户传达关于iPhone电池和性能的信息“:

We’ve been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that processWe know that some of you feel Apple has let you down我们抱歉There’s been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we’re making.

First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgradesOur goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that[...]

To address our customers’ concerns, to recognize their loyalty and to regain the trust of anyone who may have doubted Apple’s intentions, we’ve decided to take the following steps:

  • Apple is reducing the price of an out-of-warranty iPhone battery replacement by $50 — from $79 to $29 — for anyone with an iPhone 6 or later whose battery needs to be replaced, starting in late January and available worldwide through December 2018. Details will be provided soon on

  • Early in 2018, we will issue an iOS software update with new features that give users more visibility into the health of their iPhone’s battery, so they can see for themselves if its condition is affecting performance.


即将推出的iOS 11更新以及有关设备电池状态的更多信息也是个好消息现在,设置应用程序内的电池部分会警告你关于你的电池状态 - 但是只要如果电池处于真正的恶劣状态iOS应该做什么 - 这听起来就像苹果计划做的那样 - 只要它的状态低于性能限制功能启动的阈值,就会告诉你电池的状态。

关于Apple的有趣之处在于,他们的沟通问题往往只有在他们根本不沟通时才会发生这整个iPhone电池争议的爆发只是因为苹果公司从来没有解释过发生了什么事情,这让他们开始指责邪恶的意图当他们进行沟通时,他们会以清晰,明确的语言和诚实的方式进行沟通并且,当被要求 - 如在这种情况下 - 谦卑。