克莱恩: One of the things that has been coming up a lot in the conversation is whether the business model of monetizing user attention is what is letting in a lot of these problemsTim Cook, the CEO of Apple, gave an interview the other day and he was asked what he would do if he was in your shoesHe said, “I wouldn’t be in this situation,” and argued that Apple sells products to users, it doesn’t sell users to advertisers, and so it’s a sounder business model that doesn’t open itself to these problems.
Do you think part of the problem here is the business model where attention ends up dominating above all else, and so anything that can engage has powerful value within the ecosystem?
扎克伯格: You know, I find that argument, that if you’re not paying that somehow we can’t care about you, to be extremely glib and not at all aligned with the truthThe reality here is that if you want to build a service that helps connect everyone in the world, then there are a lot of people who can’t afford to payAnd therefore, as with a lot of media, having an advertising-supported model is the only rational model that can support building this service to reach people[...]
But if you want to build a service which is not just serving rich people, then you need to have something that people can affordI thought Jeff Bezos had an excellent saying on this in one of his Kindle launches a number of years backHe said, “There are companies that work hard to charge you more, and there are companies that work hard to charge you less.” And at Facebook, we are squarely in the camp of the companies that work hard to charge you less and provide a free service that everyone can use.
I don’t think at all that that means that we don’t care about peopleTo the contrary, I think it’s important that we don’t all get Stockholm syndrome and let the companies that work hard to charge you more convince you that they actually care more about you因为这对我来说听起来很荒谬。
扎克伯格在这里采用的语言技巧是，在整个采访中没有提到这些话用户要么顾客他只说您（在复数意义上）和人That’s a dodge, because unlike Apple — and Amazon — Facebook’s users are not its customers — and most of the controversies they are dealing with today all stem from the fact that they favored their customers (advertisers willing to pay ever-higher sums for ever-more-invasively-targeted ads) at the expense of their users.