一个真正愚蠢的华尔街日报关于Apple Pay的故事几乎在一开始就是一个好点

Tripp Mickle,为“华尔街日报”撰稿

苹果公司is nagging iPhone users to enroll in its mobile-payment service with a persistent red circle badgeThe strategy has worked with some, but is irritating others who say it is heavy-handed and exploits the tech giant’s clout in ways that could disadvantage rivals.

The tactic, part of the iPhone’s latest operating software launched last fall, is subtleUsers who opt not to input credit-card information for Apple Pay when setting up their phones now constantly see the red circle over their settings icon, indicating their setup is incompleteSome users also periodically get notification reminders that go away only once they start the enrollment process.

Mickle在这里有一点意见无论出于何种原因,这都会让那些不想设置Apple Pay的人烦恼。有一种方法可以解雇红色徽章,但不明显的是,因为您需要点击的按钮说“设置Apple Pay”(After that, you tap “Cancel” or “Set Up Later in Wallet”.) It is inscrutably counterintuitive to need to tap a button that says “Set Up Apple Pay” when your intention is to stop being nagged to set it up because you不想设置Apple Pay

但是期刊的文章从未解释过你可以关闭这个红色徽章正如Mickle所说,关闭徽章的唯一方法是注册Apple Pay这是错的,并使他的文章的其余部分没有实际意义。

在第2幕中,文章变得怪异:

Though payment analysts say the service speeds up checkout times and is more secure than traditional cards, Apple Pay has struggled to earn broad adoption in the U.SMany remain skeptical that it is more secure, including Jack Frederick, a 29-year-old professional comedian from Queens, N.Y., who prefers using his credit card directly.

“This is the most aggressive they’ve ever been,” said Mr. Frederick, who has had a red badge over his iPhone settings since updating his software in mid-JanuaryHe said the notification has made him consider trading his iPhone 6 for a Google Pixel“All that from one dot,” he said.

专家表示,使用Apple Pay比使用信用卡更快,更安全,但是这位29岁的喜剧演员认为不然谁不会从街上一个完全随机的人那里获取信用卡安全建议?

不过,我确实认为Apple在Apple Pay方面存在营销问题我可以告诉家人,很多人只是不明白他们为什么要尝试Apple Pay,因为他们不知道它是如何工作的,或者为什么他们想要使用它我认为他们担心,因为它是新的和科幻小说 - 它将成为他们的信用卡更多可能被黑客攻击,当事实是相反的我认为Apple需要更多的广告来解释和展示使用Apple Pay而不是信用卡的便利性和无可争辩的安全优势,以及Apple Pay Cash的非凡便利性我可以看到很多人都在想,“呃,我会继续使用我的信用卡“当他们在零售商店买东西时但Apple Pay Cash足以让这些人设置Apple Pay。

无论如何,在第三幕中,Mickle把事情搞得荒谬:

“Everyone is doing essentially the same trick,” said Roger Kay, an analyst with Endpoint Technologies Associates“It’s really antitrust behavior.”

先生Kay compared Apple Pay setup badges and notifications to Microsoft Corpbundling its Internet Explorer browser with Windows in the 1990s — a strategy the Justice Department successfully sued to stop on antitrust grounds saying it hurt rivals“They used to have actual behavioral remedies and say you can’t do this,” Mr凯说。

这在几个方面是一个荒谬的比较,但我会指出一个凭借20年的后见之明,现在很明显微软防御的一个方面是正确的:网络浏览器确实属于系统级操作系统。祝你好运除了Safari来自MacOS或iOS祝您从Chromebook中删除Chrome更加幸运。

Netscape didn’t lose to IE because IE was built into Windows; it lost because IE was better当第一个Firefox和Chrome出现时,它们在Windows上蓬勃发展,因为它们比IE更好。

必须将Apple Pay构建到操作系统中By Kay’s argument, most of the built-in features in任何操作系统是反竞争的有什么新功能可以添加到iOS而不会伤害某种程度竞争者

苹果拒绝评论潜在的反托拉斯问题。

可能是因为他们扼杀了笑声。