Jony Ive关于Apple Watch和Big Tech的责任


“I think we have been lulled into this sense that people will accept new products and services very quickly, and I don’t believe that’s true at all,” he says“Very often, so much of what a product ends up being able to do isn’t what you initially thought. If you’re creating something new, it is inevitable there will be consequences that were not foreseen — some that will be great, and then there are those that aren’t as positiveThere is a responsibility to try and predict as many of the consequences as possible and I think you have a moral responsibility to try to understand, try to mitigate those that you didn’t predict.”

“If you genuinely have a concern for humanity, you will be preoccupied with trying to understand the implications, the consequences of creating something that hasn’t existed beforeI think it’s part of the culture at Apple to believe that there is a responsibility that doesn’t end when you ship a product.” As he speaks, his face rearranges itself into a troubled frown“It keeps me awake.”