As its market cap hovers near $1 trillion, Apple has gradually been shifting its strategy away from grabbing ever-more market share and focusing instead on dominating the higher end of its marketsIf there were even a small doubt about that, the recent results made it screamingly clear.
当有苹果过had a different strategy than focusing on dominating the higher end of its markets and ignoring sheer market share? The iPod — maybe — was a market share leader, depending on how you defined its category但即使苹果ipod显然决心主导市场的高端。
I think it’s impossible to overstate the importance of Apple’s retail businessThe growth in stores — both in the number of outlets and the size and architectural prominence of the flagship locations — is a physical manifestation of Apple’s market share growth in device salesLuxury retailers have long done this. Think about brands like Tiffany, Gucci, Hermès, Louis Vuitton. Their retail stores are physical manifestations of the brandsBut Apple’s brand of luxury is mass market luxuryApple’s stores are crowded他们在熙熙攘攘他们大声他们在clusive, not前女友clusive。